How to Use keywords to optimize websites?

The search engine uses the relevance of keywords to determine the order of webpages. For example, if someone searches for "butterbeans", a webpage titled "The Butterbean bazaar" with more than 10 words "butterbeans" may be placed at the top of the search results; the website that appears "butterbeans" only once or twice is arranged at a later place. The website with the word "beans" is placed at a later place; only websites with words like "beanless" are not displayed in the search results. Each search engine has its own formulas for sorting search results, and they are saved as confidential information. However, the basic rule is that the more times a keyword appears on a webpage, the higher the relevance between the webpage and the keyword, and the higher the ranking of the webpage in the search result. In addition, keywords in the webpage title and Chapter title are more relevant.

With this rule in mind, many "smart people" put a lot of popular words such as "MP3" and "free" on their webpages. SomeArticleHe also introduced cheating techniques for ranking improvement, such as "invisible text" and "hidden keywords", which were widely used or even wildly, reducing the search engine's query performance. Obviously, if you do this, the search engine will become useless sooner or later. One day, no matter what you search for, you may always get pornographic websites. Therefore, the search engine launched a fight against cheating. As long as they suspect that you are interested in the "Manufacturing" keyword, your registration may be canceled. For example, currently, many search engines do not accept registration using "invisible text" websites.

In fact, the use of "keywords" is like a "double-edged sword". On the one hand, Your webpage should contain as many keywords as possible to make your website rank top in the search engine. On the other hand, once the registration process is excessive, you may be at risk of canceling the registration. Therefore, registration with search engines is not a top priority. What really matters is that the website must have good content, products, services, and design effects. In addition, it is to make your webpage and search engine friendly. To put it bluntly, you must use keywords as appropriate, second, we should avoid "offending" search engines and avoid using design technologies that are easy to "misunderstand", such as frameworks and dynamic web page registration.

Then, how can we use keywords to make it appropriate?

Find out all the words (keywords) that people may use when searching for such websites, and link them as much as possible to give a brief description of your website. For example, if you want to sell butterbeans (cotton beans) and you have listed the following keywords:
Butterbeans
Beans
Lima beans
Biscuits
Southern cooking

You can write the description as follows:

"We recommend butterbeans and lima beans, which taste great with biscuits and other southern cooking. Free Butterbean recipes and a Butterbean discussion forum ."

Note: how to combine important keywords (in fact, your keyword list may be longer and you can concatenate important keywords) and how to use the most important one (such as butterbeans) twice. However, this description should be read in the same way as a normal sentence, not just a list of keywords.

This website description will be used in several places, so it is worthwhile to write it with more energy. When you register with a search engine, you need to enter the website description. When people find your website, this description will also appear, so try to use it as much as possible, attract people to visit your website, but do not simply use exaggerated words. In addition, the website description (or after modification) should also be placed in the Title Tag.

The title mark is located in the head part of the HTML webpage. When a visitor browses a webpage, its content appears at the top of the browser. If someone saves your website to "Netscape" or "favorites" (IE), the title will be used as the "bookmarks" name or "favorites" name. The title tag should start with the official name of your website and contain a brief description of the website. For example:

<Title> the Butterbean bazaar-we recommend butterbeans and lima beans, and offer free Butterbean recipes and a Butterbean discussion forum. </title>

Do not place the keyword list in the title. Do not put lengthy and useless content, such as "welcome to the Web site", which is a waste of network resources.

The head part also contains two tags that are important to website promotion: Meta description and META keywords. Some (but not all) search engines use the content of these tags to determine the ranking of your website. The rules used for Meta description marking are basically the same as those for title. The META keywords tag is a list of keywords. Note that adding too many words here is not helpful, because most experts believe that the search engine only performs a limited number of searches. Therefore, it is valuable to pick out keywords that people will actually use. Most people think that these keywords should be lower-case and separated by commas or spaces.

Keywords on the Web page are the most important. But don't be happy-it must be a common, readable text. The kind of practice of putting a lot of keywords on the Web page is cheating and cannot be registered. You can make the most important keywords appear one or two times on the webpage. Of course, you can also put them in the webpage title and article title.

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