How to use Google social interaction analysis to improve social sharing

Any online marketing campaign, content sharing is the most important step, it is through your collection of test results and you can adjust your strategy accordingly. This is very important. After using the "Share" button, do you want to know what pages are shared, or what social networking readers share your content? or can you use this data to increase the click and conversion rate?

Social indicators in Google Analytics

Once our social tracking is implemented, we can login to Google Analytics (analytics) to view and then click Visitor > Social Data. Here are three drop-down menus.

　　

The Actions tab lists the user's overview of participating in social activities for a specified period of time. It shows how many types of participation (such as tweets,google+1, etc.) have been taken, and the percentage of each type. The figure shows how Google + shares the use of buttons over this period of time over the sum of likes and tweets.

The movements of every social visit

　　

If you click the Action tab Drop-down list and select each social access action, you can see the average number of actions taken by the user clicking on each button.

Pages:

　　

By default he will list 10 pages of social action, but you can view any URL address on your site. This provides us with great help in promoting social sharing and network sharing. Pro tip: Compare the social action data with the traffic data to see the relationship between the click rate of your website and the social sharing.

Google Interactive analysis of the social aspect

This data is included in Google Analytics to make it easier for online marketers to see if content on their sites is socially friendly. Look at this data can make online marketing enterprises can better improve the content of its site.

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