1. Target1.1 Make the user aware of the benefits of the subscription1.2 Increasing subscription usage stickiness2. The Programme2.1 Let users understand the subscription--subscribe to a program, you can instantly receive updates to the program
- Update message push (app push)
- subscriptions are updated and pushed, and multiple content updates are merged. Push frequency control is within 5 times per week and pushes no more than 1 times a day. subscribe to channel dot
if the subscription is updated, subscribe to the channel tips (or update the channel numbers); Click to enter, the specific update content of the program has a tip.
- Send subscription Weekly Mail
If the user does not use the app or website for a long period of time (for example, 2 weeks), weekly subscription weekly Mail is sent. Organize your subscriptions into weekly reports and send them to users for recalls.
- Home new "My Subscription" module, recommended that you have subscribed to the updated content.
- At the time of subscription (after a successful subscription), the program updates can be learned instantly on the subscribed channel.
- Create slogan for your subscription features, for example, your own program.
2.2 Let the user like on the subscription, so that the active use of the subscription function-only good experience, to virtuous cycle
- Page optimization for subscription updates
subscribe to the channel page to show the video stream, including subscribed updates, and non-subscribed recommendations (based on user subscription behavior and video heat data)
- Optimization of recommended programs
on the subscription channel, add the non-subscribed recommendation content. Main points:① recommend to users what they like② allows users to quickly understand the content of the program/channel, such as the classification of the channel label③ gives reasons for the recommendation, such as "based on your subscription * * recommendation."
- My subscription categories
① "My" page to remove the video recommendation, mainly used to organize user behavior and upload video. So put the subscribed channel management on the "my" page. ② Add the management subscription classification, not the subscription content list, but support subscription program label classification.
- New Subscription Leaderboard
① encourage channel Master promotion subscription② users can find high-quality content through the list
How video sites make users accustomed to using subscriptions
