HTML page META tag content writing standard points

The

  META tag is an auxiliary label for the HTML language head that describes the attributes of an HTML Web page document, such as author, date and time, Web page description, keyword, page refresh, and so on. It has two properties, namely HTTP header information (HTTP-EQUIV) and page description information (NAME). Different attribute has different parameter value, these different parameter values realize different Web page function.

When we do search engine optimization (SEO) on a Web site, we usually use the "Keywords" (keyword) and "description" (Web description) two parameters in the Name property. In the mainstream of the two search engines "Baidu" and "GOOGLE" for a long time testing, found that Baidu search results rankings and META tags in the content has a great relationship, in GOOGLE also has a certain decisive role in the role of META tags in a page after title. So the content design of meta tags is still very important.

to discuss the basics of Keywords and description in the META tags and what to note:

One, Keywords (keyword)

Description: List of keywords for search engines

Usage: <metaname= "Keywords" content= "QQ Network name, QQ signature, QQ personality signature, coolest QQ name, non-mainstream QQ signature, traditional QQ signature" "

Tip: 1, Select the appropriate keywords (Baidu index and other tools can be used, select a higher number of search keywords, if necessary, you can choose Composite keywords)

2, between different keywords, the application of half-width comma separated (the keywords should be separated by a half-width comma (that is, the English state of commas), if the Chinese as a punctuation, The search engine would mistakenly think of it as text)

3, keywords do not write too much too long (recommended control within six words, short, clear, not too much or deliberately repeat)

4, large sites try not to use the same keywords on every page

two, Description (Web page description)

Description: Description is used to tell search engines about your site's main content. Usage: <metaname= "Description" content= "QQ Network name, to your QQ pick one of the coolest QQ network name, a cool QQ signature" "

Tip: 1, should be natural language, Not a list of keywords (that is, a few more concise description of the page title and content, not likeKeywords The list of keywords like that.

2, the description content should be highly correlated with the page title and keywords keyword content (emphasis is added to the description not fully stated in title and keywords)

3, which should be highly relevant to the content of the Web page itself.

4, the description of the text need not be too much (recommended control within 200 characters, the keyword repeat three or four times, do not accumulate too much)

5, do not each page to use the same description

The above writing is a general rule, In practical application, it should be adjusted with the change of search engine retrieval rules and the situation of the website itself. Meta optimization is only part of SEO and cannot be fully representative of SEO. In order to optimize the site, you need to work from a variety of aspects. We will continue to explore the optimization of the website in the following installments.