HTML5, APP: You can only choose one from the cold winter of entrepreneurship. Which one should you choose ?, Html5app
HTML5 mobile website
- Advantages: simple development technology, short R & D cycle, low user access costs
- Disadvantage: there is a gap between function implementation and APP implementation. It is difficult for users to reuse and has poor user stickiness.
- Applicable scenarios: Use a mobile website as an "Electronic Product Introduction manual" on the Internet ". Mobile website is more suitable for "active Baidu search" or "active access". It is suitable for low-frequency or initial access to unfamiliar users, allowing users to get a more complete and detailed introduction. Generally, you can use a search engine or manually enter a URL.
Public Account
- Advantage: The development technology is simple and the development cycle is short, which can bring traffic and users
- Disadvantage: limited functions, and two drawbacks in the long-term operation
- Applicable scenarios: the "Low Frequency business" and "advertisement" business needs are more suitable for the platform. It is easier for users to "passively access public account information (including HTML5 pages)" and randomly see shared ads and other links. Users may open access. Therefore, low-frequency business and promotion activities similar to household electrical maintenance can be quickly implemented.
Mobile APP
- Advantage: All functions are suitable for all innovations, mature user habits, and good user loyalty.
- Disadvantages: long development cycle, high development cost, and high maintenance difficulty
- Applicable scenarios: businesses that require repeated access and use by users (high-frequency businesses are more suitable), mobile businesses with high experience and functional requirements, and hardware cooperation services such as IoT Smart Home wearable.
You can analyze the differences by yourself.
