Hu Yanping: Google becomes an architecture company marketing the entire Internet

Hu Yanping, director of the Internet exchange and development center, said that the acquisition of DoubleClick is an important step in Google's Internet operations and it began to sell the entire Internet. He believes that Google has begun to become an architecture company, cross-cutting all websites, providing them with opportunities for revenue sources, and providing marketing channels for all companies.
Hu Yanping said that the two core values of the Internet are: information integration, query and request, and Internet is a new marketing channel. These two points are all held by Google. Now it is not only the world's largest search engine, but also the largest online advertising company.
Hu Yanping believes that the acquisition of DoubleClick has far-reaching significance for Google. Great companies are often architecture companies that serve all people and companies. "Google can now cross-cutting all websites, provide them with revenue sources, and provide marketing channels for all companies ."
DoubleClick has another role for Google, that is, to effectively supplement Google's targeted ad AdSense and integrate marketing resources.
Hu Yanping said that the acquisition was backed by changes in internet forms, channels, and architecture. The first company is Internet. The second company is a website. Hu believes that "Google is already marketing the entire Internet", which will make the first company bigger. "No one can tell how big Google is now ".
"The acquisition of DoubleClick is an important step in Internet operation and is no less important than the acquisition of Youtube ." Hu Yanping said that even in the short term, the acquisition of DoubleClick is complementary to Google's revenue and customer resources.
If you are satisfied with yourself, there will often be a limited ceiling. Hu Yanping revealed that he had suggested similar behavior by Sohu and Baidu, but he did not pay enough attention to it.