Improve the popularity of the site-keyword optimization Chapter

To improve the popularity of the site have a lot to do, the following we only talk about improving the site rankings to provide site popularity methods, keyword optimization methods.

1. Accurate range positioning

keyword selection of the range of refinement and not for the sake of perfection. A "mobile phone battery" site, do not recommend using "mobile phone" to do the keyword, and with the precise "mobile phone battery" as the key words, the truth is very simple: "mobile phone" keyword covers all areas of the mobile phone, difficult, and the flow of most of the traffic is ineffective. If the use of "mobile phone battery" to do the keyword effect will be better.

2 . Stand on the customer's position to select the keyword, that is, "transposition thinking"　　

Consider yourself as a customer and stand in the customer 's perspective. Think of a customer sitting in front of the computer, looking for your company's products or information, and may think of keywords and keywords, these keywords are we should select and filter the object. This kind of keyword is the most valuable keyword.

　　

　　

3 . Put keywords in a link　　

the link text in the page link appears the keyword, is very important. In particular, export links, the keywords in the export links in the Web page is more important than the keywords in the external connection. Not only in your site inside the link to the keyword as a link text, the article frequently cited and pointed to other related documents should also be the keyword as a link text. In addition , the URL address contains keywords in English or pinyin is also necessary, first domain name preferably include keywords (English or pinyin), followed by the file directory and the page file name contains keywords

　　

3 . Key words with geographical location　　

plus geographical location to do the keyword is very effective, such as: "Website construction", your company in Guangzhou, the proposed "Guangzhou website construction" as a key word. This is more effective than using "website building" to make keywords, and it is less difficult than the former, and the latter brings a higher rate of conversion than the former. As long as you master the basic principles, you can find the best keyword and keyword group for you.