In-depth product experience with tens of millions of downloads-Preface

With the rapid development of mobile Internet, there have been many products with tens of millions or even hundreds of millions of downloads. These products are undoubtedly elites in various fields. The reason why so many users can install and use products is the product's own excellence, including functional innovation or outstanding user experience, the other shows the excellent promotion capabilities of these enterprises. In today's Internet era, the trend of getting users out of the sky is getting stronger and stronger. Many products not only attract users in terms of functions, but also hope to make the product into a work of art, which will generate a fan effect and ensure the user's viscosity for a long time.

To design an excellent product, you must be familiar with the advantages and disadvantages of similar products in the industry. Therefore, before designing a product, each product manager must study the excellent products in the industry. The more thorough the research, the more conducive it is to build its own advantageous products.

Therefore, from now on, the author will provide a deep experience for tens of millions of downloads in various fields in the current application market, with the goal of thoroughly studying the advantages and Innovation of various products, identify product deficiencies and improvement points to lay a solid foundation for future product design.

I will use the download volume in the 91 assistant as the basis.

Experience is expected to be completed in sequence in the following fields:

News-> music-> social networking-> map-> E-commerce-> weather ....

Most of these fields are exposed and used by common users every day.

The experience is structured as follows:

Experience overview-> UED-> non-functional overview-> macro data and development suggestions-> experience overview and horizontal comparison

After the product experience in each field is complete, the author will provide an in-depth experience report to explore the details of the product. Most of the time, if these products only compare with some low-download products, they will undoubtedly win the competition, but the comparison between products at the same level, it is often determined that the product designer is grasping the user's psychology, and the combination of many small details will generate great energy.

 

Keep your dreams down to earth!