In-Station optimization series two: website head and bottom optimization

In front of a series of " site Optimization Tutorial: navigation optimization and structural optimization " and " site Optimization series two: URL and site map optimization ", today, the third lesson "station optimization Series two: Site Head and bottom optimization". The most basic purpose of site optimization is to improve the ranking of the website, relatively speaking this is also the main purpose of most of the webmaster optimization, after all, if the site ranking is not by the front, nature can not from the search to get a lot of traffic, but for the site operation, improve the visibility of the site, to create a unique brand is difficult and difficult. Return to the topic, most webmaster do site optimization is a special emphasis on the outside optimization, and ignore the basic station optimization, in fact, the most basic to improve the user experience is to rely on the internal optimization of the site. Therefore, the webmaster should be optimized to the station and outside the station to optimize the same height, only the two complement each other to achieve the opportunity to surpass the opponent. Today, I mainly talk about optimizing the head and optimizing the bottom of the station:

Site Head Optimization

For the head of the optimization plan is the most important station optimization, because the webmaster know if you want to rank more on the front, not only need high-quality outside the chain support, but also put the keyword in the front of the site. And the head generally includes the title, keyword tags, web site description tag, logo tag, set as the homepage, add favorites and other major tags. Therefore, the head of the optimization is in place, it will affect the ranking of the site can continue to move forward. Here's a couple of head optimization options:

1. Title Optimization. For the title webmaster know, the most important keyword is placed in the front, because the spider crawling site from the top began to crawl, and for spiders to judge the theme of the site is based on the words appear in the first place. But the title optimization refused to stack keywords, as for the harm of the pile owners can go online search.

2.. Keyword tag optimization. The current search for this attention to the degree has been very low, some sites are no longer value keyword tags, and for the new station in fact there are certain benefits, through keyword tags can improve the density of keywords, to highlight the focus of the site. In fact, this writing does not matter.

3. Website Description label Optimization. A lot of webmaster are in the description of pushing keywords, think this can improve the ranking of the site, in fact, the site description can be used as the overall content of the site as a generalization function, the purpose is to let users know what the site is to do in search results, what services and so on. It's basically no use for rankings. Therefore, it is recommended that webmaster in the description of the site, do not consider it as a tool to enhance the ranking. It is more appropriate to summarize the content of the website in the description.

4.LOGO label Optimization. All the site logo will bring hyperlinks, and for a part of the site logo can be hyperlinks, but the lack of alt tags, after all, search is not good understanding of the picture, can only be roughly guessed by the alt tag. Therefore, the logo to hyperlink, naturally to add title tag or Alt tag to explain.

Website Bottom Optimization

The bottom of the general website is to put some contact us, copyright descriptions and other information. For many of these old webmaster have shared their similar experience, mainly to some of the Web site is not strong correlation with the information used nofollow label to separate. But some webmaster at the bottom will also do some of the site's columns, webmaster are called the bottom navigation bar. For the bottom of the link to increase the column, in fact, is to make spiders crawl the entire site to go out, once again deepen the site to the Spider keyword recognition.

So, a lot of stationmaster all through at the bottom add oneself main keyword, even if do not need to add a hyperlink also to go up. Also want to be bold, such optimization method is in fact often said that the last side of the word explore. Through reasonable at the bottom of the site to navigate the keyword can indeed improve the ranking of the site, and this situation is generally required very strict, there can not be piling up, after all, in any corner of the site will be the most serious keyword search for the punishment, not to lose the watermelon ah.

For the optimization of the head is the most important site optimization, the reason is the first to see the spider is the head of information, and for users in search results is also mainly see the head of information, as long as the access to the site to see its description and content. Therefore, the head is the most important place in the optimization of the station. And the bottom is like a call after the polite words, after all, a good beginning needs a good end to each other, manage can give others the most authentic feeling. This article by http://www.xiaobud.com (234 joke encyclopedia) exclusive feeds, reprint please leave the link, thanks!