In the big Data era, how will the department store informationization change?

For the modern enterprise and the company's future innovation and development, the enterprise's comprehensive implementation of information strategy has become an important part of enterprise development, in the implementation process of information technology, how to combine the internal management and innovation, the use of Information framework mode to open up the current information process is a key issue.

The following we invited to the Liaoning Xinglong family group operations director Yigin early to from the business perspective of the department store industry in the use of information technology innovation.

Q 1: In the era of big data, Internet cross-flow, what kind of way do you choose to break through innovation?

A: Taking into account the needs of our business, especially the non-conventional mobile office needs, it is time to choose the Office software can be integrated into the mobile side, but also for our business development.

Q 2: How did you first choose to use Finereport?

A: I am the Operation department, the information department uses Finereport to do some promotion activities, on the contact. Many of its integrated functions are better, from the most basic report display, to the report mobile phone, as well as the Web-side report display.

The use of finereport is to solve the problem of site and equipment restriction for the business people to view the store operation data, so that business people can understand real-time store operation data, such as the sales of goods, sell-off or slow-selling, at any time, through intranet or extranet, on mobile phone, tablet and other devices. There are some basic data for operation, exception Report class data.

The biggest benefit is its seamless docking function, both on the mobile and PC side of the performance is very good, breaking the need to install the client to properly display the data of the traditional way, it only need a Web page to display the report and data. The data is calculated from the internal server and then pushed over. There is a graphical display of the function, I did not care about the graphics of some things, but later I found in the design of the mobile data process, a lot of details of the processing, such as color, sorting parts, more than traditional software to achieve better performance, compatibility is also high, it is on the tablet such mobile device display effect is also very good.

Q 3: You have a large description of mobile features, it is curious why Xinglong big family group on the mobile side of the function of particular importance?

A: Because our business does not advocate the business people in the office to check the data, because the nature of business requires that we must know more about our customers-the needs of customers, we are more in the Department of the Chinese Way of business, with customers and even their own staff chat to understand their needs, like what to buy food in the refrigerator, The customs of some local dialect. The advent of the Big Data era, let these information access platform skip the PC, directly to the mobile side, that is, the mobile is we in the information age directly to understand the front end of information, so I personally value the impact of the mobile side and the timeliness of information transmission.

We are in the course of the tour, we are looking out at the outside of the day, take out the phone, enter the barcode, directly to the information collected. For example, we can achieve a function, that is, we see in the course of a product, enter the barcode of the product, or enter the name of the product, you can use the mobile phone to find this product in our entire enterprise in each store, including he is with which vendor cooperation, how much money of cooperation, multiple batches of goods sales situation, As well as some specific details of cooperation.

Q 4: Since solve the problem of mobile office, the future prosperous big family business group in the information construction of the general direction? What is the status quo of retail enterprise informatization?

A: I want to talk about the application of big data in the future. Xinglong Group in recent years for data application attaches great importance, we set up a specialized department--The Mall Design Institute, specifically responsible for big data applications. Mall Design Institute has a professional dean, and each of the Director, Design Institute in the future to carry out a prosperous cloud project, Xinglong Cloud core concept is intelligent, covering intelligent building, intelligent marketing, intelligent operation and other very comprehensive intelligent application scenarios. For example, intelligent building, it can achieve a lot of data collection and processing, such as how many people in the building, air conditioning, security, and including ventilation, aromatherapy, smells and so on, such a powerful intelligent building. Operational intelligence data may be we in the store through the control of WiFi to collect, such as customers use mobile phone in our store to stay time, the article barcode scanning situation, we collect these data, the data uploaded to the cloud, we can better for customers to recommend. Some features of the future we hope to be able to work with another product of the sail soft finebi business intelligence, together to promote the information process in the big environment.

In the big Data era, how will the department store informationization change?