International Business English learning [3]

Face customer introducing yourself to new clients

Jennifer wants to enter the Meijia market. After weeks of correspondence and fax, she finally made an appointment with a Chinese-disk distributor in Canada, standard household appliances, to discuss the possibility of cooperation in person. Jennifer's first meeting with the buyer not only explained the company's current plan, but also told the other party about the role they played in the discussion.

　　English text

Good afternoon. It's a pleasure to finally meet you. I'm Jennifer
Wong from Action Appliances. I hope the two of you had a pleasant
Flight. Please take a seat.
As you know, action is looking
Expand into western Canada and the United States. What we need to get
Our foot in the door is a well-known distributor. To be perfectly
Honest, it wocould be quite a head start for us if we cocould secure a deal
With a respected distributor like yourselves, Standard Suppliers.
　
I'll be responsible for the first round of negotiations here in
Taipei. I hope we can make some definite headway during your stay in
Taiwan. As the stakes get higher, so to speak, my supervisor, mr.
Cheng, will join us at the bargaining table.
And now, I'm sure you must have questions.

　　Chinese Translation

We are glad to have a meeting with you at noon. I'm Jennifer Wong from action electric. I hope the two journeys will be smooth. Please sit down.
You also know that action wants to expand the market to western Canada and the United States, so what we need now is a reputable dealer to help us enter the market. To be honest, it is a very good start. If we cooperate with our dealers, we can have a good reputation like your company.
The publisher is responsible for the first phase of the discussion in Taipei. We hope that we can see the progress of our stay in Taipei. My boss, Mr. Zheng, will join in the discussion of this cooperation when the so-called interest increases.
If you have any questions, please submit them directly.

　　Phrase explanation

Be looking to hope, plan
This is an American slang usage, indicating what to do in the future.
With the demise of communism in Europe, we're re looking to open new markets in Poland and Yugoslavia.
Due to the collapse of the European communist regime, we plan to develop new markets in Poland and Yugoslavia.

Get one's foot in the door
This phrase originally meant that when a salesman visits a customer from house to house, he would block his foot at the door, so that the other party could not close the door and had to listen to him to promote the product. Now, it is used to compare 'get involved in something and get better from now on '.
It takes years of hard work to even get your foot in the door in the world of broadcast journalism.
It takes years to get involved in the news and broadcasting industry.

Head Start takes the lead
This noun phrase originally meant to be the first in the competition, so it was extended to a favorable opportunity for early start.
With a head start in business, you can make it all the way to the top.
When you do business, you can take the lead before you can reach the peak.

So to speak can be said to be
This phrase is usually used when talking about a metaphor. When it appears in a sentence, it must be separated by commas.
Our editor in chief is, so to speak, a king in the office.
Our chief editor is in the office, which can be said to be a king.

At the bargaining table negotiation table
Literally, this phrase refers to the 'negotiating Conference table', which is extended to the entire negotiation process.
We decided to step up to the bargaining table and share our views with the other company.
We decided to participate in the negotiation and discuss our views with the other company.

Sentence Summary

●Courtesy greetings
1. It's a pleasure to finally meet you.
2. It's great to finally get a chance to know you.
3. At last, I 've been looking forward to meeting you.
Thank you for coming to meet you immediately. Because you have already had a considerable degree of contact with the other party in advance, it is different from the general statement of first meeting. At this time, we should emphasize the business customer experience of 'One can see, three lives are lucky.

●Purpose
1. What we need to get our foot in the door is a well-known distributor.
2. Our main goal is to open doors for our products in the west with a respected distributor.
3.
My company's top priority is to introduce our products to new markets
In the West, and that requires a well-known distributor.
Simply describe your goals and needs-an important plan that will be discussed with the other party. At the same time, you can use the opportunity to indirectly appreciate the reputation of the other company. "Well known", "respected", famous.

●Own role
1. I'll be responsible for the first round of negotiations here in Taipei.
2. My main role here is to get the negotiation process started.
3. I'll mainly be in charge of the first round of negotiations.
It is absolutely necessary to describe the role you will assume in the discussion, because it will not delay the decision-making process later. Generally, the role played by your boss should be explained later. Keyword: "responsible for", "in charge ".

●Ask the other party to speak
1. And now, I'm sure you must have questions.
2. And now, I 'd be happy to answer your questions.
3. I 'd like to turn the conversation over to you. Do you have any questions?
The goal is to talk in a friendly tone. The key point is to let the other party know that you are willing to communicate with the other party and want to understand their ideas at the moment. This is a courtesy that should be paid attention to in the mall.

　　Structure Analysis

The comments we provide when talking to customers are slightly different depending on the situation. However, because you have correspondence with customers, you can follow the steps below:
1. Welcome to the customer
Introduce yourself and thank the customer for coming to talk about business with you.
2. Future plans
Briefly describe the company's expectations for future cooperation plans.
3. Negotiation role
Describe the role you will assume during the discussion.
4. Invitation to speak
Finally, give the other party a chance to speak.