Internet accelerates personal portal commercialization

E-commerce in China has gone through 10 years, as the most modern marketing work, the Internet for E-commerce provides a broad space for development. However, because the Internet investment experienced several ups and downs, due to the domestic e-commerce environment mature slow, traditional enterprise (industry) network Marketing has not been able to form a climate. With the recent years in the search, China Network library, Ming million and other industries, such as the overall outbreak of Web sites, an Internet industry storm has arrived.

The third generation of Internet wave comes

Internet expert Lo Huixiang said that the Chinese Internet industry has been exploring, e-commerce sites have been pioneering, network marketing model in constant innovation, the scale of the continuous development of growing. In general, the domestic network marketing model has undergone three stages: the first generation belongs to the website type marketing, constructs the website, the network advertisement or the search engine and so on the marketing, the second generation belongs to the member system marketing, through joins the Business-to-business platform to carry on the marketing; the current industry network marketing belongs to the third generation, is the member System marketing promotion and the improvement. Compared with the first and second generation Network marketing model, the advantage of the industry network marketing is that the traditional enterprise is both a developer and a retailer, not only jumped out of the first generation of network marketing endless investment dilemma, and no longer for marketing information sank, enterprises can not get out of worry.

In recent years, the domestic mainstream E-commerce enterprises compete for the industry network, in the search (www.zhongsou.com) launched the industry abroad, China's network library (www.99114.com), Ming million (www.mainone.com) and other companies have entered the industry Network marketing market. Lo Huixiang said that the premise of an enterprise to achieve better marketing through the industry network is "the information activity of the industry Network", in other words, the industry network is actually like a commercial town, only a large number of peers and upstream and downstream enterprises stationed, and to carry out active business, his power will play out. Once an industry online has hundreds of peer enterprises to use its online business, then seize this industry network best marketing position of the enterprise competitive advantage will naturally show.

The internet to find its own most important

For a long time, people have been discussing: how much information does the Internet produce? This is a huge number, when Google index 8 billion pages, some people say that the index of 50% of the Web page, and then when Yahoo announced the index of 20 billion pages, Google no longer provide new index volume. In this digital world, the Internet has become the most subversive platform.

Internet experts believe that in the face of such a huge number of Internet platform information is not scarce, but the surplus of information has brought people new problems. What people need to know is not all the information on the Internet, just the information they need, so the search engine company has become the focus of the Internet. Looking for a huge amount of information belonging to their own personal information becomes urgent, people need a more intelligent search service, at present many personal portal products began to expand the market.

This year, the search launched a personal portal IG3.5 version, at the same time launched a personal portal platform and enterprise-level user platform, to help individual users to very good aggregation of the internet, and a good personal portal technology commercially in the enterprise platform-industry China. Chen Yu CEO said that the search business will become the third human capacity, intelligent search will become the future of human life is a major direction. In the long run, these new personalized Internet services are likely to be an important development in the future, although the search will not show whether the future will be profitable.

How far is the business from the Internet

The core advantage of the Internet is to solve the information asymmetry in the traditional business model, the traditional industry upgrade through the Internet is the future of the Internet industry gold, so now, how far away from the Internet enterprises?

Chen Yu told reporters that in the field of E-commerce, only VIP and non-VIP points, the company's autonomy of the site is very small, enterprises need such as competitor analysis, industry information, their own design pages, information sharing, industry status, networking, community building, etc., enterprises need not only e-commerce or a corporate website, But the quality becomes the profession website, in lets the enterprise realize the profit to include the SNS, the friend, the transaction and so on the highest end Internet application.

Reporter to visit the industry China website to see, the members of the industry website member Management system can publish the supply, purchase, investment, cooperation and other information through the local industry website, and the information published will enter the database of the website, while other members or up and down visitors can find the member through the opportunity retrieval. In addition, the industry website members can also submit product brand, and enter the industry China Platform brand Library for other enterprises to retrieve.

Experts believe that the internet industry has brought a new open business model, this one-stop way to solve the business and industry bottlenecks in the Internet. At the same time, the main business model of the joint operation of the brand allows many traditional enterprises to taste the Internet to improve business growth sweetness.