Internet Entrepreneurship "autopsy report": Revelation of failure

Everyone loves the story of success-how he overcomes many obstacles and finally leads to success, creating great achievements (and having great wealth ). Over the years, people have always insisted on following the pace of successful people. The more you get, the better you will never give up! Although it seems that we have repeated successes and winner experiences, we will be happy no matter how familiar we are. However, focusing only on successful users is not the right way to get the truth. Nowadays, this concept has become a common social problem.

A line from Jason Cohen, a SmartBear software company, tells us this question: "It is hard to imagine the serious consequences of learning from successful people. It is indeed very easy, simple, and logical to draw conclusions from data alone. In fact, this way of thinking produces various mistakes and misunderstandings ."

Fortunately, a group of young entrepreneurs are still happy to share their stories of failed start-ups despite the experience of failed start-ups, entrepreneurs enthusiastically shared with us the cause and lessons of their failure. We will select 25 highlights from these summary reports to share with you. Before that, there are three notes:

After reading the following reports, you will also be touched by their stories and feel all the painful lessons and profound inspirations! While summing up their failure experiences, their sincerity and frankness have deeply touched us!

We will not look for the case we need in the stock investment industry, unless it is the Roger Ehrenberg. In the investment industry, it is impossible to define what is true success, unless you can tell us how many transactions you have made and invested in, otherwise, you cannot prove that you are very successful in this industry and will not fail.

If you have other good cases in addition to the cases we mentioned, please leave a message. If you carefully read the following report, you will find that we have actually shared 32 reports. The 7 extra items are used as additional items for everyone!

All the reports below are ranked in no particular order. The reports we have selected are all funny, thought-provoking, or thrilling. We will not write the so-called summative statement at the end, so you can read it slowly, or you can read the report until you finish reading it:

One of the autopsy reports: How can I fail?

I am very sure that the idea I think of is a very good innovation! Like Edison's lightbulb, like Bill Gates's PC operating system, I think I can launch another revolutionary invention in human history to transform society and bring me wealth and fame. I was almost the first man in the history of the United States to make and sell a condom key ring!

Autopsy report II: Why did Wesabe fail to Mint.com?

Company Name: Wesabe

Client: Marc Hedlund

Compared with the integrated data processing system used by Mint, Wesabe adopts a system that requires users to do more complex tasks. In this regard, it is easy for users to feel more satisfied with the use of Mint.com. We have always adhered to independent customer service solutions, independent from other suppliers, to protect user privacy and help users improve and improve financial management. All these are the correct principles worth sticking to. We insist that we need to come up with a rational attitude to fulfill our ideals step by step. I think everything is correct and there is no problem. As for everyone, we feel that our products are more difficult to use only because they do not see or do not care about the long-term interests.

Autopsy report 3: ArsDigita-from partnership to collapse

Company Name: ArsDigita

Party: Philip Greenspun

About a year ago, ArsDigita's three decisive executives-Allen Shaheen, Managing Director, Peter Bloom (US Pan Atlantic investment group), and Chip Hazard (Greylock Investment Group) at the same time, we began to covet the published ownership in order to have full company power. This year, the company made several stupid things:

1. This year, the company invested $20 million to bring back its performance to my CEO's level.

2. At that time, I rejected Microsoft's letter of employment and decided to stay in the company to develop a new type of network product. The company planned to use this opportunity to become the first company to provide office software solutions. (At that time, Allen went back to an old colleague who had switched to Microsoft and went back to the company to serve as the chief executive officer. There were already several CEOs in the company. So many CEOs are working together, so it's strange not to close down ......).

3. When the new product (ACS 4.x) has not yet been exported, they decided to abandon the old generation of finished products (ACS 3.4 ). As we all know, this is a self-seeking death for a company specializing in software products. There was indeed a success precedent, but it was once Informix. At that time, they decided to give up the current product because the new and old products were put into the market together, and the user was not clear about the time to buy the ninth generation of new products, or the seventh generation of products. So they decided to give up Informix and build Oracle instead ).

4. The salary of employees in the company is too high. The basic salary of 80 employees under my staff is less than 0.1 million US dollars, but the value they create is 20 million of the annual revenue. The salaries of 200 employees under the other two partners are above $0.2 million. Basic programmers have a basic salary of 0.125 million.

Without focusing on the company's market leadership, we emphasize corporate culture and spirit.

Autopsy report 4: Lessons Learned from RiotVine's failure

Company Name: RiotVine.com

Client: Kabir

The key to success is not whether the idea is good or not, but what people will say.

The title of "regional mayor" launched by Foursquare unexpectedly won high praise from users. This is a great help. Suppose I am the mayor of a region and I am chatting with a person on the website: "How can you be the mayor ?" "Because I come to this place more times than you ." "What are the advantages of being a mayor ?"...... Let's take a look at how everyone talked about Gowalla (another LBS Community): "I just exchanged a bicycle exchange sticker for six beer exchanges, and I got six boxes of Beer !" "What are you talking about? Oh, yes, I am still a virgin ." Do you see any difference? Therefore, this tells us that your product must be discussed by consumers in a simple and pleasant way.

Autopsy report 5: The Last AnNounce (r) ment

Company Name: Unknown

Party A: Eran Hammer-Lahav

Since last month, I found that more than half of the angel investment agencies that I established previously have found my family's marketing business. I felt very curious and began to observe their work and find out exactly how they found my family's materials. I came up with an inspiration and thought it was worth a try. So I began to actively plan and found some friends with relevant capabilities to start a partnership. However, I have never been able to find a suitable partner. At this moment, I realized that not all problems could be solved with money.

Autopsy report 6: Why does my e-recruitment website fail?

When this idea was born in my mind, I was excited and nervous and began to outline the entire entrepreneurial landscape in my mind. I firmly believe that it will completely change the field of job search. I also wrote the website code to prepare for a big start. But I also thought about whether a company would be willing to pay for it if I made it.

7. Autopsy report: never again! BricaBox

Company Name: BricaBox

Party A: Eran Hammer-Lahav

Imagine how bad the partner suddenly ran out of partnership with you-this unfortunate thing was bumped into by me. Do not rush to clear the amount of bad debts that have been borne by the liquidation (because once the message of the second partner's escape is sent out, all investors will be dissatisfied, or even withdraw the investment funds ). In this case, the correct solution is to roll up your sleeves and prepare for a long and difficult period until all permissions are returned to you.

Autopsy report 8: Boompa.com

Founder's advice: the first step for entrepreneurship-search, set up a team, find an office, and prepare funds

Company Name: Boompa.com

My partners and I are preparing to build a Team named "Zombie Team" to help us complete a complex project. We discussed and designed a set of interview questions to select our team members. The question is: will you trust your team partners if the earth is suddenly attacked by botnets? Do you think a partner will take the initiative to protect you? One of the most critical problems is that if there is only one gun and other people in the team are better at shooting technology, will you give the gun to him? If the interviewer's answer is "no", it means that he is not qualified for the job.

Autopsy report 8: How can Xmarks go to a break

Company Name: Xmarks

Client: Todd

For four years, we have continued to provide free integrated services to users. We firmly believe that a successful business model begins with free services. However, the four-year investment cost exhausted us and we had to close the door and shut down.

Autopsy report 9: painful lessons learned from EventVue

Company Name: EventVue

Our failure stems from three main misconceptions in corporate culture:

We do not pay attention to cultivating employees' learning and value-added capabilities. We do not have the business attitude to keep pace with the times. We regret it only when we are aware of the problems.

Marketing is not given due attention and development.

In terms of personnel recruitment, the standards for talent recruitment are constantly reduced, and the requirements for talent capabilities are compromised.

Autopsy report 10: Inspiration From YouCastr failure

Company Name: YouCastr

For all start-ups, during the initial period of operation, we also tested our business model. What we were engaged in was to provide video and video editing services. We are the role held between the producer and the audience. It is gradually found that the investment and expenditure of the three parties are not comparable. So we decided to adjust the business to improve the situation. In order to avoid competition with large companies in the industry, we chose to try other services, such as similar products such as the BPV platform. However, such services do not have many markets and can only be closed.

In addition, in this industry, all video and film production services are currently highly charged. Because everyone thinks this is a specialized technical field. Even so, if the clips we have edited cannot win the favor of the audience and the box office cannot be sold well, the producer will delay the payment cycle. Of course, we do have some business, such as martial arts teaching clips and professional conference videos in schools.) small business is not enough to support the operation of our company.

Source: socialbeta

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Title: Internet Entrepreneurship "autopsy report": Revelation of failure
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