Internet marketing and market research

Source: Internet
Author: User
Since the beginning of the Chinese internet, it is basically a limited way to use marketing research (or market research. The budget for achieving entrepreneurs and other small businesses is far from limited.
 
At present, through the internet, small enterprises have more market research solutions to push to the Internet to "play side by side ". In the study, the most likely source is their qualitative and quantitative. And achieve real benefits on the Internet.
 
Marketing and Marketing Research:
 
There are also several types of research claims, and how the research on the market origins and classifications is done!
 
Marketing and market research: There are two types
 
1. For example, your company has a new product. Generally, you can grasp the advantages and prices of products. However, you can find that, with the low prices launched by other companies, they are similar to the products of your company. This will also start the first step to study the origins of the market.
 
2. Another approach is to look for research in basic research, or the research begins at a local point. You can get second-hand research materials, either by purchasing or searching for free resources.
 
Marketing and market research: qualitative and quantitative
 
Qualitative research and exploration are often directional. The topic issues related to this topic and the clues you have collected through other channels may also be your best materials.
Quantitative research is designed for analysis and computation.
The results of this study are not more accurate than those of qualitative research. Generally, the company first conducts qualitative research, develops a concept or finds a way of thinking, and then completes quantitative research fine-tuning and optimization.
 
Intermediate marketing and market research
 
As a small business budget, your research will be limited to research. Whether it is good news or bad news. Or more discoveries.
Search for information you may find on the Internet. Obtain useful and bad information.
 
What's more, you can get data from the Internet for research and find the sources of some markets. News and reports ...... A message may bring you a market source. Or year-end reports, etc. You can also find some information about the information industry to inspire you...
 
Another source of secondary research on enterprise land use.
Its main business is to conduct preliminary research or preparation for the customer, so that their feedback can be obtained.
Sometimes they may ask your company for relevant reports and other materials ......
 
Primary qualitative research methods
 
Qualitative research is mainly conducted in a more flexible manner, so participants can provide comments and feedback. Your own behavior is to get feedback from your online users through the Internet.
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