Article Description: Internet Product Market: The future of the website of question and answer class. |
Don't ask me to know the invitation code. At first I thought there was no invitation code, and later found that only one, had been sent. Strict control of the invitation code is right, capitalism liberalization, a loose and disorderly.
Know, I only played for 3 days, find a feeling of the situation to experience Quora class applications. Because the bubble is not deep, so the speech is irresponsible, you can forget to read.
▎ topic, not a problem
Baidu know all the above is a problem, know that the above are all topics. Users go to Baidu to know, is often a close to the objective facts of the situation to ask questions, to know, is to prove a point of view. Even the verification is not counted, is to throw a conversation, we come to version chat Bai.
This should be a proof of my previous view that the industry (especially the IT industry) has a strong topic to discuss the demand, but there is no place for discussion and a header. My previous idea was to use Digg-style news and discussion groups to meet this need, and the idea was to use the "problem" as a primer, using "User Quality control" as a selling point. The results are the same, providing a high quality industry topic salon. If the problem is understood as the main paste, the answer to understand as replies, in fact, is similar, but the question and answer form to help the quality of the replies to purify, and focus on the topic.
Of course, it has nothing to do with the industry, but that's the long tail that's getting longer.
The knowledge of the attempt, at least in the first phase, was successful. It stretches out the market segments, seemingly question-and-answer product evolution form, in my opinion is a breakdown of the topic of the crowd salon. "Question and answer" only with the help of Quora's name, but also to the information organization and interaction with the unique packaging.
The essence of "salon" is the key to understanding and improving the product.
▎ Engineer Driver
There have been several discussions in the industry about "PM Drive and engineer-driven" articles that are very hot, among which Zheng's article is my favorite. It just happens to be an engineer-driven model. No one needs to introduce a team background, 10 minutes to start, you can see the typical engineer thinking logic. This is a very good case, look at the domestic engineer-driven new products can do what.
Know that there are some natural advantages in this proposition-product attributes lead to the engineer himself that the user, does not require sophisticated means of research, sensitive observation and sense of smell, but also to understand the user situation, relatively speaking, the road will be more smooth. Although the interaction design is a short board, functional planning is not enough, but the main part is fully available. Coupled with the selling point of networking, it's fun to play, so this is a few big hot special. After all, the core of the product is not usability, but the quality of the users, industry celebrities. This time the product design of the pigtail, uninteresting.
Domestic engineer-driven projects, the biggest problem is the demand analysis and interactive design, know that the team rely on "I-user" to solve the former, rely on the product core around the latter. At the same time, it can realize the agility of the unity of knowledge and line. Although many design flaws can be avoided from the outset, they are also known to be able to improve quickly after team discovery. The digestion of the cost of trial and error of new products constitutes a powerful driving force for engineers to lead. Is that a smooth sailing? I don't think so. The early stage of the user environment is relatively simple, after the medium term, complex community scenarios will bring high operational risk. Whether the engineer's logic can withstand this risk is unknown.
Or, to put it another way, Sharon is a high-end community. "Subscribe to the topic" and "non-real relationship" make the community open, the situation is complicated (relative to Facebook), and the industry's internal communication is also more attractive to low-end users (compared to watercress). This will be the project's biggest trouble, directly related to product architecture and global guidelines, only by recruiting operators is not handled, must be driven by the team to solve the problem. It is not yet known whether the engineer's logic can foresee and understand this complexity of community management.
The future that ▎ knows
Know that there are a lot of questions, talk about the direction of development, future AH destiny. I also said 10 points:
1, firmly do the industry salon, high vision will be moved to their own five fans three, since the chaos
2, the Internet industry may be the most suitable areas of knowledge, but this lively may not be able to reproduce a large number of needs to be highly vigilant
3, use the way to expand the new industry, confused words, there may be serious damage to the quality of the content
4, more preferential than the incentive mechanism, is the adverse behavior of the monitoring and disposal mechanism, the more strict management, soft hearted not
5, at all costs to protect the high-end users of the community experience, the behavior of low-end users must be completely isolated from the product, which is the next biggest bottleneck-the challenge is not so much from product design as from the game of short-term interests and long-term interests, the pragmatic cautious attitude and the operating principle of the excessive ideal goal game
6, open registration is not necessary, adhere to the invitation system will reduce operating pressure, enhance brand value, anyway, the spread of the industry is enough
7, with the expansion of user size, personal packaging and recommendations will become more and more important, it is advisable to make early input
8, Moderate introduction of some media operation skills, active community atmosphere
9, do not recommend the use of points, grades of these low-end community operation Ideas, Sharon should have a salon's tune
10, do not for "question and answer" to do too much action, question and answer is just a cover, "topic" is the essence of content, around the topic can have more product operation innovation
These views are not responsible. 3 days of observation can not be reliable, only suitable for friends to chat, but see the recent so hot, unable to suppress the issue, that is, casually said.
PS, my wife, suggested that one of the development directions that could be known was LinkedIn, and I agree. LinkedIn is a dead alley for China's LinkedIn, and a roundabout way of doing LinkedIn in Quora is a golden Avenue.