Internet product quality does not mean slow action: the risks and advantages of publishing supremacy

Article Description: Is completion more important than perfection? Please think twice before you do it.

"Release or Death", "completion is more important than perfection", "just Publish," and recently we've found similar words as a motto for more and more teams. They praise the glory of achievement, but ignore that the goal is to create value, not to build a start-up company. This "release" mentality can have dangerous effects and allow many entrepreneurs to do mediocre, superfluous or unimportant jobs.

The advantages of publishing supremacy

Why is such a supreme mentality becoming so prevalent? The reason for this is not the agitation of others, but the experience that comes after doing so. When the product you are doing has been deployed and there are indeed users in use, it brings a sense of overall upward development to the team. Sometimes this is only their own reverie. When you want to quickly test an idea or a small trait, the idea of "reaching out" may be useful. But sometimes you get the wrong feedback.

Risk of publishing supremacy

This is also the problem. When you're enjoying the thrill of achieving it, you're actually facing two risks.

→ Publish the wrong things

If you do not recognize the upcoming release of the product or new features, it is a false "release", the result can only be diametrically opposed. Even if you get some feedback and learn faster by correcting them in time, these feedbacks can also get you astray.

→ Release a mediocre product

The biggest problem with "publishing to the top" is that many times the quality is not guaranteed. Because the release of the product itself is considered inadequate, so even if you get feedback, it does not reflect the real idea of their own shortcomings.

Return to Quality

Back to quality, practical experience shows that high quality content can bring amazing rewards.

From the above figure we can learn that the time and energy invested in the impact on the value of the product. When you invest more time and effort into your work, you can get up to 10 times times the benefits. The extra work rate is so simple that competitors may have given up early. Maybe they can solve the problem easily, but use the most basic method.

Previously, Mr. Jobs had made the following statement about quality:

The first solution is often complex when you first start to solve a problem, and most people stop there. But if you keep trying, you'll usually get some very elegant, simple solutions. Most people just don't want to spend time and energy on this. We believe that customers are smart and they want a thoughtful product.

Quality does not mean slow action

Some people think that focus on quality will lead to the biggest problem is slow action. The actual experience tells us that this is not true. Many times when a product is released quickly, it will take more time to make up if there is a problem. This actually takes more time than doing well at one time. That is, we often say that haste makes waste.

Find the balance.

Facebook's idea of "accomplishing more than perfection" is a good mantra. But it might not be appropriate to use it as a general guide for entrepreneurs. In fact the deeper things that we could not learn by a word.

That's why it took Dropbox 18 months to finally release it. Evernote spent about twice times to build a native client application to replace a simple mobile web version. There is also the quality of square, which is not accidental, Quora spent three months trying to find the only problematic page, and so on.

Better products need to be carefully thought out before they can be won. This is especially true when ecosystems do not have conversion costs and are able to win markets through the rankings.

This article is compiled from Abnertsang, the original address.