Internet user value analysis

With the popularity and wide application of the Internet, its audience is also growing, and the Internet has become an indispensable tool and medium for more and more people. As a result, the diversity and complexity of user composition make it increasingly difficult to clarify the value of the Internet to users and the value that users bring to the Internet industry.

Now, the demand of netizens is no longer a single message sending and receiving and browsing information, but a more diversified, autonomous, and interactive application, such as personalized instant news, online forums, personal spaces, instant chat tools, online games, and other internet products and services. These increasing numbers and new business affairs clearly convey the following information: the increasing number of Internet users and the increasingly mature consumer groups have formed a huge consumption field, with strong consumption power and active market transactions, the industry has brought huge value and room for growth. Because of this, in-depth analysis of changes in user composition, consumption, and usage habits has become the true value of understanding Internet users as consumers and network users, it is also an important research object and basis for enterprises to gain innovative ideas on the Internet marketing platform.


User opportunities: With the rapid growth of user groups and increasingly diversified Internet applications

According to the internet guide 2007 China INTERNET survey report, the total size of the personal INTERNET consumption market for 2006 Chinese INTERNET users is about 276.746 billion yuan, an increase of 2005 from 187.653 billion yuan in 47%. Internet consumption per capita per month, including Internet surfing, shopping, and gaming, is RMB 169.57/month, up 2005 year-on-year from RMB 157.8 in 7.46%. Internet users are becoming the mainstream word in this era, and their influence on the market and society is constantly increasing. They have received unprecedented attention. The increasing diversity of Internet applications does not focus on users' feelings and experiences.


Search engines, instant messaging, and various emerging Internet service portals are working with traditional Internet services to serve hundreds of millions of users, it provides services in 16 Internet domains, including search engines, integrated portals, and email.


Mature internet users are unmarried male users between 18 and 30 years old. They are mostly concentrated in economically developed regions such as East China and Central South China, with nearly 2/3 of users with a bachelor's degree or above. As a new generation consumer group that comprehensively embraces Internet media (born from 1976-1994), they showed a heavy dependence on internet media and the network became the most commonly used media with a major impact on them. Take the currently traffic-first Chinese portal Tencent as an example. More than 80% of its users access Tencent more than twice a day, and more than 60% of users access Tencent more than 20 hours a week. The Internet has become the first choice for many people to obtain information on a daily basis. In addition, their preference for using the internet is more intense, and their loyalty is higher than that of traditional media audiences.