John Chambers innovative ideas

quarterly: what does this mean to your customers? If you are a company-and I am a bank, or I am a retailer-please tell me what these technologies enable me to do? What are the potential impacts of such collaboration?

John Chambers: Okay. Let's assume that productivity increases by 5% every year ~ 10% is feasible. The first thing the CEO says is, "What is the productivity improvement margin in our industry? In what ways are we leading and lagging behind? Here is an example ". When a customer enters your store, you can basically understand all the situations: with a security camera, you can identify the customer. These cameras are usually used for security purposes, and they are mostly used to deal with customer relationships in the way the customer wants them. When I walk into a store, if the shopping guide and management team know me and know my purchasing habits, they can help me more effectively. They can say, "Do you need any special services ?" They can automatically call an electronic dashboard. They know that I may like phishing tools sold by Walmart, and they also know that, I like a kind of wine sold by Walmart that is very suitable for quality. They read my purchase behavior records. When I walked through the electronic dashboard, they suddenly said to me, "phishing tools-we are doing promotions here. Also, by the way, there is a kind of wine here, you may want to have a look ." You can't help but sigh, "how is this possible ?" And it will soon become a reality.