Kai-fu Lee: nine product spirit of the Internet

1)Follow user: Take user pain points as an opportunity to put user needs first.

2)Fast IterationMinimally valuable product, updated every week,

Focus on few new features, small teams, quick actions, agile development and verification, until the user pain points can be solved, and then start to promote.

3)Data Orientation: Use the characteristics of the Internet to get the user's use trajectory, A-B test to understand the user's needs and options, from which to determine how to design products and sorting functions.

4)Clear Positioning: Understand the core requirements and functions of your product. Clear who the target user is. Use positioning to select features to avoid function expansion.

5)Pay attention to details: The product manager must be a hardcore player who knows all products, pays attention to every detail, cares about every defect, and regards the product as its own baby.

6)Break conventions: Do not be bound by past thinking to develop creative products. Sometimes, a small change may be a great idea.

7)Pursuing simplicity: Do not be too complicated. The simplest solution is the best. Use a simple interface to hide complicated content.

8)Integration Field: Most of the innovative products are neither a shanzhai nor a breakthrough type, but are combined with ideas in different fields to form new products.

9)Insights into the future: Clearly looking at the direction may be half the success. We need to have a clear strategic judgment on the industry.