Kai-fu Lee: "We started to find feelings in China."

The firm's Google China is rapidly gaining access to traffic and markets through its investments in local internet companies. Yesterday, Google China's President Lee Kai-Fu Kaifu interviewed by this reporter said that Google has invested in China, acquired 5 companies, and a number of local companies to cooperate. However, he said, at this stage, Google is not more interested in profit, China's search market is quite large, we are very patient with the Chinese market.

"The choice of cooperation is not a necessity."

Journalist: To be successful in China, you have to understand Chinese tastes, Chinese customers and Chinese, is it too difficult for American companies?

Kai-Fu Lee: We will strive to do a thorough search of localization, a year ago, someone told me that he felt that our Chinese search is not satisfied with the place, or some of the humanization, typesetting is not accurate, not in line with China's standards. We have done very well in the coming day. We are not a big one in multinational companies, we can't spend all our energy to understand every type of business, but the biggest business, the strongest business and the only business that makes money is search, and we're lucky to have so many good partners to help us integrate our search.

Reporter: Like yahoo, Microsoft, many multinational companies in China's independent development efforts have failed, you and the local partners in a large number of cooperation, whether it is also a necessity?

Lee: Of course not. We and Yahoo are not the same, abstaining and cooperation is after all two concepts, we take more is the way of cooperation, not give up.

Journalist: has Google acquired a 60% stake in Tianya? A stake in Tianya's Lenovo and its audience and Google three companies, who are the larger shareholders?

Kai-Fu Lee: the so-called These messages must be wrong, is malicious, the specific amount we can not disclose, when the Tianya listing time to talk about it! Google has invested 4 to 5, now only public is the Thunder and Tianya two, the other several to the appropriate time we will be announced.

Reporter: You start so much cooperation and acquisition is actually to spend money to buy traffic?

Lee: When our search volume improves, we can actually get a higher turnover. However, speculation on the flow of our view is quite not recognized, we attach importance to the search volume rather than traffic, we believe that the flow of high quality traffic, there is a low quality of traffic, search will be clicked ads, advertising will bring income, we do not think traffic and advertising has a relationship.

Journalist: in your four-step plan, your main focus last year was recruiting talent, so what's the stage now? Is it mainly to launch products or increase sales?

Kai-Fu Lee: Our four-step plan is the talent, product, search volume, revenue, the current cooperation is the second step. In fact, we are at the same time doing these four stages of things, the main focus on the first three steps, profit is also doing, now we more value should not be profitable, this is not our main purpose. China's market is quite large and there are plenty of space for us to provide products and solve user problems.

"We started to find feelings in China."

Interviewer: Do you think Google is starting to find it in China?

Kai-fu Lee: In fact, our strategic direction has not changed, we enter China, first of all to build a very strong team. The second is that we have a lot of different companies to work with us to learn from local companies. The third is to grasp the entire search direction. Four is that we have to be patient and able to operate our company in a very localized way in China. These points have never wavered, just came to China, Google may not have decided to do their own products or to cooperate with others, you can say now we found the feeling, but our overall direction and strategy has never changed.

Journalist: What do you think is the biggest change in this 1.5?

Kai-fu Lee: Change the biggest thing is to launch so much cooperation, we and other partners began brewing a year ago, such as and Tianya, is the first marriage (injection) after the love (cooperation), do not know people say we are looking for a feeling, know will not say so.

Reporter: Is there a lot of employees from Baidu to dig a high salary? I hear the admissions rate is only 1 per thousand?

Kai-fu Lee: none. We have a lot of work to do in the job site. Now Google has four hundred or five hundred people in China, and it's growing. Compare with competitor's colleague, our salary is very competitive, probably many people heard that Google interview is complicated, dare not come.