Key-pressed coupon printer PK touch screen coupon printer

Overview:

In recent years, due to the upgrade of China's consumption industry, the consumption level and consumption capacity of Chinese people have been increasing. Among the three driving drivers of investment, consumption, and export, the demand for consumption has been increasing and the demand for consumption has been increasing, this will boost GPD in China in the future. As consumption in China grows, new things like coupon printers emerge.

Coupons and printers can be seen in busy urban malls, supermarkets, CBD, crowded shelters, large squares, or cinema doorways. They help consumers save money, at the same time, it also brings more customers and sales to sellers, and has gradually been accepted by the broad masses of people. I believe that in the near future, it will gradually become an indispensable part of our lives.

Currently, the coupon printers on the market are divided into two types from the shape structure: traditional key-press coupon printers and touch-screen coupon printers. What are their advantages and disadvantages?

First, for ease of use:

The key-based coupon printer is easy to use and fast. from the seller's selection to the printing of a coupon, the entire process can be controlled within 10 seconds (the printing speed of High-speed thermal printer is only 2.5 seconds ); generally, each seller corresponds to a button. The LOGO is displayed in the advertising light box next to the button, which is conspicuous, intuitive, and WYSIWYG. It is clear at a glance because the light box uses highlighted LED backlights, therefore, the LOGO of the target merchant can be seen in the 20-meter open, which can play a good advertising effect. Whether it's a young fashion family, a housewife or an old lady, you can get started quickly;

The touch-screen coupon printer does not have many buttons or advertisement boxes. Even a 20-inch screen, it is impossible to display all sellers and coupons at one time, therefore, merchants and coupons must be arranged by category. In terms of interface design, hierarchical menus are generally used, with a level-1 set and some even more than five levels, the operation difficulty increases by about 20%, and the user experience will also decrease. From seller selection to coupon printing, at least 30 seconds or even several minutes. Generally, non-computer users are not very familiar with this system. In addition, for large screen touch screen, most of the use of infrared touch screen, the touch screen response speed and touch effect is far less than the capacitive touch screen effect (I-PHONE, I-PAD are using capacitive touch screen)

Secondly, in terms of hardware costs:

As the hardware design uses a low-cost and durable touch button, the master controller generally uses embedded CPUs such as low-power arm9-or ARM11, the display screen uses a 7-12 inch TFT display (black and white or color), so the overall hardware cost is relatively low. According to the specific configuration, the general price is between-RMB.

Touch screen type coupon printer, generally uses 10-22 or 32-inch color tft LCD screen, and an infrared touch screen is installed on the outside as the input device. In this case, the cost is about 1000 yuan; because the driver has a large screen size, it requires a more powerful CPU and larger memory. Therefore, the CPU is mostly in the PC architecture, dominated by intel atom series CPU, with a size of mb-2gb in it. Therefore, the overall cost is higher than the key-based one. The market price is between and RMB.

Again, from the perspective of maintenance costs:

As the screen is not large, and there is a transparent explosion-proof PVC outside, it is not easy to be violent damage; vulnerable parts are mainly buttons, buttons generally use a life cycle of more than 0.1 million touch button, easy to replace, low cost, without affecting subsequent use. Because the embedded CPU is used, the power consumption of the entire machine is low. Generally, the standby power consumption is less than 20 W, and the CPU heat is not high. The CPU fan is not required at all, so it is not easy to cause CPU overheating or crash;

Touch-screen coupon printer, because of the use of large screen LCD screen, it is best to have inspection staff on duty, to prevent malicious damage to the touch screen or display screen; due to the use of infrared touch screen, therefore, it is necessary to regularly clean up the dust and garbage around the screen, otherwise the infrared rays will be blocked by dust, so that the touch becomes invalid and cannot be used normally. Because the computer CPU is used, the power consumption is relatively large and the heat consumption is also high. Generally, the CPU fan is installed on the chassis, so the fan should be removed and replaced regularly. Otherwise, the CPU will be overheated and the machine will crash, affects normal use.

To sum up, the final purpose of the coupon printer is to serve advertising operations. From the operational perspective:

First, the input-output ratio of the press-key coupon printer is higher than that of the touch screen coupon printer.

Second, in comparison to the use efficiency, the Use Efficiency of the press-key coupon printer is several times that of the touch screen coupon printer.

If you print 10 coupons at the same time, the key-based coupon printer can be printed within one minute from the seller to the seller. The reason for this speed is that all key-pressing operations are simple and repetitive and do not require complicated searches and searches. Therefore, consumers can print out their desired coupons quickly without waiting in the queue. The touch screen coupon printer, due to the complicated operation process, goes deeper with the first-level menu, it usually takes several minutes or even ten minutes to complete the 10 coupons you want. It is estimated that no consumer is willing to wait in queue for a long time. Therefore, from the perspective of advertising, the ad audience of the press-key printer is significantly more popular than that of the touch screen printer.

Again, from the perspective of the advertising effect, the advertising space of each press-and-click coupon printer is about 10 fixed lightbox spaces. Because the advertising lamps of each machine are fixed, they are fair to every seller at the same booth. If you use 15 advertising spaces, the probability of each seller being selected by consumers is 1/15.

The touch-screen coupon printer displays sellers and coupons in multi-level menus and categories. The more sellers in a booth, the lower the probability that each seller is selected by consumers, for example, if there are 100 sellers on the same machine in the same booth, the probability of each seller being selected by consumers is only 1/100. in addition, their probability of being selected is different, just like Baidu ranking rules. Sellers on the first few pages are easy to choose for consumption, while sellers on the middle and back pages are the same, it is often overlooked by consumers.

Coupon: www.aiquan.cn