Keyword Selection tips

Tip keywords are not limited to individual words, but also include phrases and phrases.

We know that the search engine to retrieve information is through the input keyword to achieve. So, as its name shows, keywords are really critical. It is the entire Web site login process is the most basic, but also the most important step, is the basis of our web optimization, so how to emphasize its importance is not excessive. However, keyword determination is not an easy thing to consider a number of factors, such as keywords must be related to your site content, how the combination of words between the arrangement, whether to meet the requirements of search tools, as far as possible to avoid the use of popular keywords and so on. Therefore, it is absolutely necessary to choose the right keyword.

So how do you find the keyword that best suits you? First, take a closer look at the psychology of your potential clients and try to think about the keywords they are most likely to use when querying for information about you, and write them down. You don't have to worry about too many keywords listed, but the more keywords you find, the greater the user coverage, the more likely you are to choose the best keywords from them.

We often hear cases where a company's Web site ranked top 20 in search engines, and the volume of business soared to 10 times times its original size. The other company ranked the top 20, but the volume of business is unchanged. What makes such a big difference? The simple reason is that the previous company has chosen the right keywords, and the latter has made a fatal mistake in this regard. This example shows that the correct choice of keywords on the Enterprise website marketing success or failure is how important.

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Select the relevant keywords
For a business, the choice of keywords must certainly be related to their own products or services. It's not only immoral but pointless to listen to the hype that attracts more traffic from irrelevant hot words. Imagine a person looking for "Monica Lewinsky", will you be interested in the soy sauce you produce? Of course not. It must be admitted that sometimes this practice can improve the number of visits to the site, but since you aim to sell products, not to provide free gossip, then rely on such cheating to increase access to the use of it?

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Select a specific keyword
We also have a point to choose when selecting keywords, is to avoid the broad meaning of the general words as the main keyword, but according to your business or product categories, as far as possible to select specific words. For example, a sales of woodworking machinery manufacturers, "Carpenter Tools" is not the appropriate keyword, "Chain saws" may be a wise choice.

Some people will ask, since "Carpenter Tools" is a collection of nouns, covering all manufacturers of products, why not? We may as well take carpenter tools to Google a try, you will find that the search results are actually more than 6 digits (the actual number is 189,000), that is to say your competitors have nearly 200,000! Trying to stand out among so many competitors is almost an "impossible task". On the contrary, "Chain saws" search results are much less (69,800), you have more opportunities in front of competitors.

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Choose a longer keyword
With the query information as far as possible use the original form of the word instead, in the submission of the site we'd better use the word longer form, if you can use the "Games", try not to choose "Game". Because in the search engine support word multiple form or word-breaking query, choose "Games" to ensure that your Web page in the "Games" and "game" search, can get the opportunity to be retrieved.

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Don't forget to spell the wrong words?
A lot of articles on how to choose keywords are specifically referred to the wrong spelling of words, such as "Contemorary Modern coffee Tables", remind us not to forget to include them in the list of keyword selection. The theory is that some words are often misspelled by the user, considering the common people will not use typos as their goal keyword, so if you find the smart trick, to the wrong spelling words to optimize your Web page, then once encountered the user again with this typo to search, you will be high, stand tall in the forefront of search results!

Is that really the case? First, let's take a look at the above example. "Contemorary" is actually "contemporary", although the difference of a letter, but from the point of view of the two is far from the same. The strange thing is that according to the monitoring statistic report of the key words, "contemorary" appeared 66 times in two months! So let's quickly put it in the list of keywords? Wait. Let's first analyze who will often write typos. Is it a well educated, regular business? Unlikely, after all, "contemporary" is not an abstruse Latin borrowed word. It seems that some careless husbands or thrifty housewives are more likely to be suspicious. By heart, they will be your precious source, but unlikely to be your ideal business partner.

Conversely, if a potential client accidentally misspelled the word, but impressively found that your site appears in front of, and that Typo was repeatedly shown in bold text, how he will react? Would he be as ecstatic as he found a gold mine? Or in the heart of the quality of this enterprise have a trace of doubt? He would argue that the strength of a factory that even has a poor grasp of basic grammar is questionable. Therefore, the misspelled word is a trap, we must think twice when using.

Moreover, at present some search engines (such as Google) have increased the automatic spell checking function, when the user enters the typo, the system will automatically provide the correct word choice. When users realize that they are making a mistake, most tend to search by the correct keyword. So at this stage, the wrong spelling words to optimize the page has largely lost its meaning.

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Search keyword Skills
As a website owner, you are certainly the most knowledgeable person in your business, so you can always find the keywords that best reflect your business characteristics. But on their own efforts sometimes inevitably some omissions, then you might as well come to search engines, find competitors site, to see what they use the keyword, you may get some inspiration from it.

In addition, with some keyword automatic analysis software, you can quickly from your or your competitor's Web page to extract the appropriate keywords, so that your efficiency exponentially increased, we can use these software to find many previously not considered the keyword, so as to greatly expand our list of keywords.

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Stop Word/filter word (Stop words/filter Words)
The two meanings are the same as those words that are too common to have any retrieval value, such as "a", "the", "and", "of", "web", "Home page", and so on. Search engines usually filter out these words when they come across them. Therefore, in order to save space, the use of such words should be avoided as far as possible, especially where there are strict restrictions on the number of words. (If you want to verify the above rules, you can try "stay the Night" query in Search engines.) You will find that the word "the" in the result matches the search criteria, but is not shown in bold text, indicating that it has been ignored. ）