Learning SEO is to learn to summarize and innovate in practice

A lot of people would say, learning SEO is easy, casually in which learning site has a lot of SEO learning materials, but the fact is that most of these textbooks are some outdated experience or very basic optimization methods, you can say: 95% of SEO learning materials and knowledge can be found on the internet, But really can do SEO do often in that 5%, that this 5% is how to come, is to rely on your continuous accumulation and innovation, below we will see what needs to grasp the knowledge.

　　1. At least need to read the page code (HTML JS CSS, etc.)

We all know that the search on the Web page information is through the Spider crawling Web page source code to obtain, we need to know how to look at the source code and how to change the source code, so that the spider can smooth crawling the entire page, and provide the spider you want it to get the information, search we can not change, All we can do is change the Web page, familiar with the HTML code in the Web page, and master the standards of the standard, is the basic knowledge to master. Of course, if there is a Web programming foundation will be better!

　　2. Familiar with the structure of the website, server, etc.

Many friends are directly using a BBS or CMS system to set up a website, although they have been very powerful, but you still have to understand its structure, or how you modify, do the site involves many aspects, including domain names, space (server), Web design, page features, program development, database development, etc. , although you do not need to be proficient in each, it is unlikely, but at least to understand, to learn the summary.

　　3. Continuously improve the ability of writing language organization

We say that the original, SEO optimization is the most important content, so original from where? Of course, many people will say that the use of software to create original articles, but you will find that those articles are not for people to see, you do not understand, original affirmation from your pen out, not only so, the description of the site, the keyword, Content needs to have good text organization ability, can do best, such as page content Mapping, the content of the site and the corresponding keyword to do the most appropriate integration is a very important step, then this "most appropriate integration" and language organization ability is inseparable.

　4. Data analysis and observation capacity

SEO is not you follow guideline once done is all right, continuous analysis and observation is absolutely necessary. For example, continuous tracking of the key words and decline, analysis of keyword ranking problem, solve the ranking dilemma, to understand the search engine every update the focus and characteristics, these are the daily work of SEO. Did you do it?

　5. Psychology and Behavioral Science

To be frank is to understand the search habits of the masses, and their ideas, for example, when users are searching for "Shenzhen affordable Hotels", they really do not expect the cheap and bad hotel, but want to see the Hilton or Sheraton hotel such as a big discount news, it is wonderful! So it is very important to understand the search habits and search Psychology of the search people, but it is also very complicated.

　6. Continuous innovation capability

Search engine is constantly adjusting the strategy to deal with the growth of the content of the Web page, SEO methods are constantly adjusting, try and innovate a variety of methods, so that search engines always favor your site, need to have a strong sense of innovation. Of course, except for cheating.

7. Persistence and Perseverance

SEO itself is not a short-term work, optimize a station, the need is long-term adherence and continuous efforts, only in practice to sum up and innovate, is the key to the success of the SEO.

Practice of truth, only in practice summed up, is the core of SEO, the basic knowledge of knowledge just for you to do a guide, the key or your attitude and perseverance. This article from the Webmaster College (www.pigzz.com), reproduced Please specify, thank you