[Lei June. Millet] armed himself with internet ideas

Two years ago April 6, several of us, in the northern ring of Silver Valley building quietly founded the millet company, drank a bowl of congee, began a difficult entrepreneurial journey. Only two years, millet in Baidu mobile phone brand ranking in the top five, also in the top of Taobao sales list, the first year estimated at least 5 million mobile phones, rice chat also more than 13 million users.

How did a start-up company, in just two years, create so many wonders? A lot of people are curious to ask me why?

Lei June: Armed with internet thought two years ago April 6, we several people, in the north of the Silver Valley building quietly founded the millet company, drank a bowl of congee, began a difficult entrepreneurial journey. Only two years, millet in Baidu mobile phone brand ranking in the top five, also in the top of Taobao sales list, the first year estimated at least 5 million mobile phones, rice chat also more than 13 million users. How did a start-up company, in just two years, create so many wonders? A lot of people are curious to ask me why? After selling the Network of Excellence thinking: The Internet is a concept I led the 2000 to create a network of excellence, the 2004 Network of Excellence sold to Amazon. After selling the network of excellence, I've been thinking about what is the Internet? What was the great pressure I was facing? Jinshan is only 20% to 30% growth, and the network of Excellence can achieve 100% growth. I was thinking, this thing seems wrong, I spent 80% of time things only 20% to 30% growth, the problem is where? How can we grow faster? And what kind of thing is the Internet? After a full thought for more than half a year, I felt I felt a little bit about the Internet. What is this doorway? In fact, it is very simple: the Internet is a concept! The internet is not really technology, the Internet is actually a concept, the Internet is a methodology, you use this methodology can grasp the essence of the Internet. In order to make it easier for everyone to understand the Internet, I summed it up into seven words, "focus, Ultimate, Word-of-mouth, fast", known as "seven words tactic." Where is this "seven-word tactic"? Just do it in this way, and it will be twice as effective. After the 2007 Jinshan listing, I resigned from the CEO position, after a few years Angel investment, with my methodology to help set up more than 20 companies. Two years ago, I decided to use this methodology to set up millet. Really as my imagination, really more than half the effort. Focus: Less is more, avenue to Jane all of us are talking about Apple and talking about jobs, but the first thing Apple and jobs gave us was focus. Apple is already the most expensive company on the planet, with a market capitalisation of more than $600 billion trillion, with only the IPhone and IPad contributing 75% of the revenue. Apple's total revenue for the quarter was 39.186 billion dollars, from the iphone's revenue of 22.69 billion dollars (58%), from the ipad's revenue of 6.59 billion dollars (17%), the iphone and ipad accounted for the entire Apple 75% revenue! The iphone gets 73% of the global smartphone market, which means that all other smartphone makers, Samsung, Motorola, HTC and so on, all add up to One-third of the iphone's profit. The ipad's share of the global tablet market expanded to 68% in the first quarter. Apple has only been out of 5 handsets so far, and only 5 handsets have been out in 5 years. In fact, a mobile phone, opponentsIt's a lot easier for a machine company. Our Shenzhen Cottage Factory can be 100 a day, out of a difficult place? Do you know how hard it is to make a model? Out of a you need to have inexplicable self-confidence, you believe that I do this phone is the best, if you do not self-confidence to do 100, if you are confident to do a, it is easier said than done. To what extent did jobs focus? He even made a phone at the beginning only to make a color, after a few colors he felt less focused. So, when I make my own mobile phone, I highly agree with "Avenue to Jane", the simpler things more difficult to do. We only made a mobile phone, and only one name, called "Millet mobile phone." I also want to tell you an Apple story. In 1997, when Apple was close to bankruptcy, he invited jobs back. Once back at Apple, jobs conveyed the idea that deciding what not to do was as important as deciding what to do. Mr. Jobs met with dozens of product teams, and product evaluations showed that Apple's product lines were very concentrated. Countless products, most of which are rubbish in jobs ' eyes. There are n versions of the Macintosh, and each version has a confusing number, from 1400 to 9600. "What should I ask my friends to buy?" "Jobs asked a simple question, but he didn't get a simple answer, and he started cutting down the different models and products and quickly cut off 70%." A few weeks later, jobs still couldn't stand the products. Joe's going to freak out at a product strategy. He drew a horizontal line and a vertical line on the whiteboard, draw a square four-bar chart, at the top of the two columns to write "Consumer" "professional class", in the two lines of the title of "desktop" and "portable", "our job is to do four great products, each one." After persuading the board, Apple was highly focused on developing the power Macintosh

Thinking after selling a network of excellence: The Internet is a concept

G3, Powerbook G3, IMac, ibook four products. Apple was less than 90 days away from bankruptcy. Joe's only use a recruit killer "focus", let Apple from 1997 loss of 1.04 billion U.S. dollars, into 1998 profit 309 million dollars, back to the dead. Jobs also had a high-profile cut off of the "Newton" project, a well-known handwriting device. ' God gave us ten pens and we don't invent one more, ' Mr. Jobs said. Later the story, we should not be unfamiliar, stopped Newton, Apple freed a group of excellent engineers to develop new mobile devices, eventually made the iphone and ipad. This is what I have been talking to you all, can we do something less? Can we just do one thing? The less is more, the focus is the strength, the focus can achieve the ultimate thing. The ultimate: To achieve their ability to the extreme limit, is to do the best you can do is to achieve the height of others. Instagram, recently a hot, has just been bought by Facebook with 1 billion dollars. You know, Instagram is just a 13-person small company to do the picture sharing application, only spent 2 years to develop 50 million users, sold 1 billion dollars. Instagram is not the first photo-sharing app on iOS, not even the second or tenth paragraph. What makes Instagram worth 1 billion dollars? To put it bluntly, Instagram really different is that the ease of use to achieve the ultimate. More than 10 filter effects, one-click Sharing, social elements, allowing users to share pictures on the phone is very simple and convenient. Talk about Blizzard, every game fans know, the company founded more than 20 years, only a few games, but leisurely are fine. For example, "World of Warcraft", rework several times. "Diablo 2" was in 1999, waiting for more than 10 years, now out of "Diablo 3." It's also a great company! When we talk about the extreme, it is easy to say, it is difficult to do. For example, how many of us use a PC notebook? How many people use an apple notebook? I'll never understand why PC laptop chargers are so big and ugly, and so hard to use? Why doesn't a company change its PC charger to be as beautiful as an apple charger? Our previous fashion is to take a notebook to work every day, but also to install an ugly and difficult to use the charger, it is really painful. The ultimate is to do what others do not see, but also do very well. We millet for the first time to do mobile phones, why a horse is a dual-core 1.5G processor, Qualcomm, Sharp, Samsung, LG components, but also to find Ying-da, Foxconn foundry? Only in this way can you achieve the heights that others cannot reach. Millet mobile phone sales more than half a year, in the market is still very few of the same configuration mobile phone appearance. At least the first time millet business to do the world's top dual-core 1.5G WCDMA smartphone, this is our pursuit of the ultimate performance. Word of mouth: exceed User's expectationThree to say is the word of mouth. I often ask you a question, have you ever been to the bottom of the sea fishing? Is the seabed really better than a five-star restaurant? It's a mess, really good? Many people say Word-of-mouth is good, Word-of-mouth is because of cheap. I would like to tell you that, in fact, the true meaning of Word-of-mouth is beyond the user's hope, beyond expectations. Because the seabed is open in a very common place, when we walk in, his service beyond all of our expectations, we feel good. When we go to five-star restaurants, we expect high expectations, how can we go beyond it. I went to a Dubai sailing hotel, it is said to be the best in the world, one into the magnificent. However, I feel extremely disappointed, how so earth ah. Actually good, but my expectations are too high. And the U.S. shoe-selling website Zappos, Amazon spent 847 million dollars to buy it in 2009 years. Why is Zappos so valuable? In fact, as simple as you can not imagine, that is, through the service let the user uttered a "wow! "The Marvel. How did Zappos do it? is to adjust the user's expectations to achieve a good reputation. They promised users that they would be able to deliver the shoes 4 days after they bought them, essentially the next day. Also introduced after the sale of deferred payment methods, customers purchase goods within 90 days can not pay. Even allows users to buy a pair of shoes, but can try three pairs of shoes, and then send back the unsuitable-this is free. Therefore, the core of Word-of-mouth is beyond the expectations, when I understand this point, when I started in the millet start-up stressed that we must be confidential, must be low-key. I mean, it's a good thing when people look at lei June. We are John, Harry do, do not even have a name to do, when our first product comes out, we are in several forums sent a few posts, is relying on "rice noodles" word of mouth, even to the world, was translated to 20 several countries, the year before the end of