Li Shanyou: A simple logic to see the Internet 11 why

Most people like to use adjectives to describe things, and rational people like to use logic to infer cause and effect. Some people can break through all kinds of things and the backwards and forwards, directly to the essence, through simple logic, quickly draw conclusions, this is a rare ability. Although most of the time, such people use more than 3 inferences, the logic is "because-so", or "if-then". I respect an Internet predecessor, have such a sharply on the logical ability.

1, why Baidu traffic is higher than Sina, but Baidu brand advertising revenue than Sina? Why QQ traffic is higher than Sohu but QQ portal advertising revenue than Sohu?

Because brand advertising is based on 1 of quality traffic and users, and 2 media influence. Only media content is valuable content, if there is no media properties, will not constitute a valuable traffic. Of course, only word-of-mouth or influence is absolutely not, no position, how to public opinion?

2, why Sohu and Sina in the face of individual users of the basic services are not successful?

Because their genes are designed to serve customers, they are alive to enhance the brand value of their customers, while consumer need is completely different from client need. Sohu's powerful department is the sales department, and Baidu's strong department is the product department. I heard that Baidu's product VP keeps the habit of searching 1000 words in person every day for a continuous period.

3, in the next 3-5 years, China's mega-portal site will likely be Sina + Baidu +qq,5 years will probably be Baidu and QQ world.

Because Baidu and QQ absorb the cost of new users far lower than Sina, and they attract new users much faster than Sina. What they need to do is to upgrade their huge traffic platform to the media impact platform, and 5 years is enough for them to complete the transition. Now QQ is the fastest progress of the portal, entertainment and sports channel progress is particularly obvious, and Baidu also got the news license, what does it want to do?

4, the Chinese website model is nothing more than 1 free mode or 2 charging mode.

Free mode of income is nothing but advertising, or 1 brand-type ads, such as Sina Sohu, or 2 Result-driven ads, such as Baidu. Charging mode in China the only area of success is the game, (Wireless is only the channel of charges), because the Chinese website is still in the information + Entertainment ERA, commercial era has not come, Taobao is not free of it. If you can't charge, start looking for your advertisers. Zhou Hongyi's Qihoo, what is the pattern?!

5. What is the purpose of the venture?

Nothing more than an IPO or a takeover. If it is for an IPO, there will be long-term enough funding until 1 to generate huge traffic, enough valuable users, and 2 to have a sustained mass of revenue based on massive user costs. Large-scale cost management and large-scale revenue generation, is not very difficult, is not a small company multiplied by n times or N squared times can be calculated. Sohu and Sina did not realize the advertising scale revenue until 2003. Why don't you say Chen Yizhou's mop isn't listed yet?!

6, the purpose of entrepreneurship if it is to sell, then first look for your acquisition object (IS), research its product line and function sequence, looking for a vertical field, to find the difference, do deep do fine, do strong and big, and then strive to be it acquired.

Many Silicon Valley companies are created to be bought by Google, just as the ideals of many of China's outdoor ads are being bought by the audience. If you can not go public, and there is no difference, then die as soon as possible. Heard that Smart VC will advance the various "bureau", YouTube sold to Google do not know is not "bureau."

7, why the physics doctor Charles Zhang and English teacher Ma Yun can be CEO?

Because the CEO and personal past work experience is not very related, but with personal endowments, some life down may be to do CEO. People with CEO genes can learn how to be CEO in the process of being CEO. Know Ding Lei long people will be surprised to find, 5 years ago Ding Lei and now Ding lei different, at that time, he is a impatient lad, and now, he opened his mouth to shut up talking about is "management." No perfect CEO, be yourself, keep your style, but never forget to learn.

8. Why is the CFO who always find problems is not a good CFO?

Because the CFO is not an auditor, his task is to solve the problem, is to help the company's business development, no business sense The CFO is not a good CFO. Cao Chao is the only CEO of China's big Web site, the CEO of a professional manager, and a rare person promoted to CEO by the CFO, who is said to have a business ability than his financial ability.

9, why Yahoo China will fail?

Because it has problems with the 3721 deal structure, Jerry Yang is not the most important indicator and 3721 of the acquisition price linked. Why do many startups that invest in the company fail? Because VC set them a lot of milestone, and valuation hook, and founder in order to complete this task, lost a larger goal. Remember: What you reward, what you get, and vice versa.

10. Even if you double your salary to two people, you are promoted to the same position, but they may not be happy or even feel strongly depressed.

Because people's satisfaction with return does not depend on absolute value, but on relative values. Depends not only on the comparison with your expectations, but more importantly on the comparison with peer. The consciousness of "not suffering from poor suffering and uneven" is not only in the farmers ' hearts in the 3000, but also in the heart of every modern man. If every executive in a start-up company is a vice president or a senior executive, the VP itself is actually no different from the group leader.

11, why do two things at the same time success rate than do one thing success rate is low?

Because our focus is limited. And, creating a 50 million company would be more valuable than doing two, 5 million, and the former might be less expensive. It is not unreasonable for Robin Li to do only one thing in search of something. "Focus on strength, Shenyang" is not only applicable to the battlefield. Of course, if there is a strong synergy between these two things, just as QQ is the natural enemy of all websites-it does everything.

Because...... So......

(Starting May 10, 2007)