Liu Wei: Talk about how to improve the weight of website

There are a lot of SEO novice seo understanding is to promote the ranking of the site, more one-sided also reflected in the thought that SEO is to do the home page ranking. In fact, this is a big misunderstanding, do SEO purpose is to enhance the weight of the entire site. Only enhance the weight of the entire site, in order to make the site home, section page and the ranking of the page better, so as to maximize the correlation flow. Therefore, the most important problem in SEO optimization is how to improve the overall weight of the site, I would like to talk about this issue in detail.

1, choose a good domain name

The domain name chosen here is not from the point of view of the establishment of the brand, but refers to our choice of domain name, first of all to see whether the domain name has been registered before, or whether there have been K before the record. If you have not been K, then you can check the history of the domain name, in general, the older the domain name in the search engine accumulated weight higher. Choose such domain name registration, bring us the direct benefit is the website collects quickly. Of course, the search engine or to our website for a new assessment.

2, the choice of key words

In general, the home page recommended 1~3 A main keyword, because too many keywords will dilute the importance of each word. Perhaps you will see some of the site home to do a lot of keywords, and are very competitive keywords, such as Milan fashion site. People will find that the search for women's related words, it ranked very close to the front. Why is that? The reason is that its weight is very high, even if the weight assigned to each keyword is still very high. Usually such websites are the old stations that have been developed for several years. For the new station, the beginning is not the capital to compete with it. Therefore the new station chooses the keyword to pay attention assigns the core key weight.

3, the construction of the inner chain

In fact, a large part of the construction of the chain depends on the program, there are many open source procedures for their own internal optimization to do better. The main performance in a page can maximize the content of the site, methods may have tags, recommended articles, related articles, recommended articles, the latest articles, such as navigation. In addition to the program can provide us with the convenience, we need to do is to do a long tail word record list, and follow the concept of SEO around the word. Basically, the building of internal links will do very well.

4, Processing detail optimization

Here the details of the optimization in the SEO is also essential, the main picture optimization, 404 error page settings, robots.txt file settings, anchor text diversity. These details for the site optimization is also very important, especially in our meticulous in-site optimization process, the details of the processing in place is often our key point beyond the competitor.

5, outside the chain of construction

Maybe everyone feels that the construction of the chain is a cliché topic, but it can be said that with the SEO learning more and more people. and open source programs are all in use, in the internal optimization we do not necessarily occupy a great advantage. So this time, the competition is the construction of the chain. The construction of the chain depends to a large extent on our own resources, if you have a lot of outside the chain of resources and high quality. So I can say that your site rankings are relatively quick to go up. As for the way to do outside the chain, there are many articles have been talked about, here is not to repeat.

The outside of the chain of resources may include the purchase of gold chain, the use of station groups to build outside the chain. Of course, I am not here to encourage you to buy links and do station group, etc., but at present we found that a lot of cases there is indeed a large number of such phenomena, such as l-carnitine this keyword has been occupied by the station group, a huge advantage of the station group is the number of chain. Although we found a more conspicuous station group by the Baidu Manual intervention. But there are a lot of do not too obvious station group Baidu is still unable or difficult to deal with.

6, content, or content

Why the content should be put to the last point of emphasis, because the content of the king. Comparatively speaking, Baidu pays more attention to content, especially a lot of quality content. For example, in search of SEO this keyword we will find Zac SEO daily one paste long-term occupy the third place, only after seowhy, but also two levels of directory. So what is it that has long been ranked high and stable? is content, original and high-quality content. Zac has talked about his blog 400 articles in addition to a reprint of the article on earthquakes, the rest of the original is laborious. This shows that the content is the real core and key. We found that A5 every day a lot of people to contribute, and the first request is original. A5 weight with a large number of high-quality original content each day and accumulated a high weight. Visible originality is not only for users, but also for search engines are essential.

The above 6 points are not enough to include all aspects of SEO optimization, and the overall increase in the weight of the Web site is not a work, relying on our continuous implementation and adjustment, and constantly meet the needs of users and search engines. I believe that after a long period of effort, the weight of our site will have a qualitative leap, at that time we can see the advantages of high weight site and how the power is.

Original article please indicate reproduced from the fashion ladies www.yizhiwu.com. If you want to communicate with my friends, you can add qq:1274387814.