Looks very beautiful: Domestic server change the first show of sharpness

Recently, according to media reports, domestic server leader-Wave server in the first half of 2007 made a major sales breakthrough, has been two consecutive quarters compared with the same period last year to maintain more than 40% growth rate. This is the Wave group integration operation Integration after the first report card. Thus, a domestic server from the inside out of the active change, quietly opened the prologue ...

it looks beautiful .

The server market has always been a battleground.

In the 90 's, this field was almost completely monopolized by foreign manufacturers; in recent years, domestic servers, especially PC servers after hard fight, and finally grabbed nearly half; Chinese brands, led by waves and Lenovo, have even been squeezed into the top 10 of the global server market--so to speak, Domestic server has been in the fierce competition in the market from scratch, and gradually stand firm heel.

On the other hand, the brand pattern of the domestic camp is becoming more and more stable. Wave, Lenovo, the dawn of the three giants, or rely on technology transformation capacity and industrial chain building, or market and channel capacity, or rely on technology "a recruit fresh", the overall share of the domestic camp gradually increased, brand concentration increased. 2002 years or so a group of small and medium-sized brands, has faded out of the market.

In any case, the three big giants of domestic servers all look pretty. However, the so-called Spring river water heating Duck Prophet, the local brand in the Bureau, but has more thinking and action.

In early April, the industry news, your domestic server "one elder brother" tide quietly again start the integration process. , the wave of the external only generally interpreted as "integrated management", the industry's interpretation is also mixed. A few days ago, integration operation once again integration after the first report card public, wave integration behind the mystery also surfaced. There are signs that the tide has begun to change actively in a fairly good situation.

The so-called "integration" of the wave group, mainly refers to the integration of various resources of the company to establish a set of customer-oriented value chain transfer operation of the organization system. Specifically, is the group leading the leading industry leaders respectively, the main market cadres and the backbone of the leading industry tilt, market resources to the regional tilt, in accordance with the operation of the professional division of the front and rear, according to customer-oriented to establish the entire value chain-according to the author's research, said plainly, the is to open up all the resources for customers and improve their ability to respond quickly and personalize their solutions.

This adjustment obviously works well. The latest IDC report shows that the total server market in the first quarter of 2007 shipments of 131,000 units, an increase of 15.26% per cent. HP to 28.7% of the market share of the first shipments, and the tide is 48.9% year-on-year growth rate to become the fastest growing enterprises, 3 times times the average level of the market, and continue to maintain the domestic brand first.

Have performance support, Wave Group President Sun Pi (Sun Pi Blog, Sun Pi news, Sun Pi said) afraid to the media bare. He said that with the speed of computing technology innovation and customer application needs mature, it market competition has been from the product, technology, the single point of competition, to the customer-centric, based on the enterprise operating system of all-round competition.

There is also a layer of meaning, is Sun Pi not explicitly. That is the competition situation of the domestic and foreign camps.

In a sense, the wrestling between the two camps at home and abroad is a kind of speed confrontation. Thomas Friedman in the world is flat, said in the African prairie, the antelope every morning to think of the first thing is how to run faster than the lion, otherwise can not survive. Although the domestic server in products, channels, markets, brands have formed a certain accumulation, in the past market competition in the form, coupled with MNC did not attach great importance to the local brand access to half. However, the future development of server technology and application will bring the fundamental change of competition form, the depth and breadth of competition are enlarged comprehensively, and the threshold is higher. With the accumulation of the past alone, it is difficult to deal with the future. For the local brand, only to seize the time, rapid development of their own, as soon as possible with the cost of MNC contest.

Word, although the domestic server has no immediate worries, but the foresight still obvious urgent. In the face of such a situation, even if it looks very beautiful, and in the storm before the initiative to change, early to adjust the strategic deployment, it is imperative.

Strategic Breakthrough

Breakthroughs must be found. Domestic servers in many places there is a gap, at all levels and international manufacturers to launch a comprehensive confrontation is no different from the dream. Find their own living space, give full play to their own expertise, in a specific area to overcome opponents, is the consensus of domestic brands! Waves, associations, and glimmers of light are all active, though the road to Rome is not the same. Lenovo by virtue of the group's internationalization strategy achievements, in the server products to play international brand. The market ability is always the advantage of Lenovo, and the international strategy does give the Lenovo server a lot of color. The dawn has advanced in the field of high-end scientific computing. Wave in the "integration" of the big under the three major battles.

The first trick is customization. E-commerce, the Internet is endless, innovative business applications continue to emerge, personalized trend is constantly protruding, status quo era is gone forever. Wave on the basis of customer specific needs of the integration of relevant resources, to provide personalized customized solutions. Specifically, it includes customized products and customized services. For example, product selection, factory filling software, menu-style service portfolio, business policy and so on. The current server competition, is no longer a simple product competition, but the transformation of the personalized scheme of competition. In this environment, whether the response is rapid and whether the strength of the customer to achieve personalized service, often become a key factor in competition. In this regard, the domestic server also has a "location" factor

The second is to expand the emerging market segments and win local battles. The information construction of traditional industry starts early, and has been completely penetrated by international brands. For the wave, despite achievements in sectors such as telecoms, the military, education and government (4 consecutive years in government markets, for example), it is not enough to reverse the situation. At the same time, some traditional industries emerging applications, such as safe cities, health care, safety supervision, etc., will become the most dynamic in the future it procurement market. Wave of decision-making, on the one hand continue to strengthen the traditional industries, tamp the survival base, while in the emerging market segments. Since 04, the tide has been conscious of tilting the relevant resources towards the emerging commanding heights of these markets. For example, most of the solution Center's projects revolve around these emerging industries, and the number of industry seminars held each year is focused on these industries. Let the tide Harvest Bandits Shallow, 2007, the Wave successfully signed the telecom value-added industry, a famous manufacturer of billions of dollars server purchase list.

The third recruit is "the countryside surrounds the city". The importance of the 35-tier market has already been mentioned. From 05, the Tide put forward "dragon Xiang Long latent" channel strategy, has already formed "the countryside encircles the city" the strategic idea, first the plate is big, whether is the original fitting or the technical cooperation, the wave discourse power certainly will strengthen, then breaks through the high-end domain.

In a comprehensive view, the three campaigns are around customers and markets, fully integrate their own advantages of resources, in foreign brands have not fully established the advantages of the field, seize the site. "The first quarter of growth 48.9%", the fact that the market has left more opportunities for domestic servers; Before the private border, the domestic server is entirely likely to the dragon's birth day.

Both internal and external repair

Admittedly, with advanced, reliable, usable products and leading technical advantages, this is the ultimate possibility of defeating foreign servers begotten. In this way, the domestic server is indeed small. However, the server's eco-industrial chain covers from chip research and development, machine production, system coordination, the application of tuning a number of product lines, is complicated. In addition to the Yun market strangulation, domestic brands rely solely on the bitter repair, and then the international brand Technology "Die Knock", no! Side today, industry alliances, fast-changing. It is the "kingly way" in the age of globalization to find a way to learn and establish the mode of rolling development of technology and market. On the automobile, on the household appliances, all the same.

In this rolling development cycle, the market and users are domestic brands are most likely to win the chips. With the market of the plate and the user's approval, there will be with upstream partners in the negotiation of technical resources of the right of speech. And this kind of market, customer and marketing "Wei Gong", it is the current domestic brand promising broad world.

Objectively speaking, the above wave-oriented customers of various strategies, although not in essence to achieve a complete competitiveness, but can help enterprises improve efficiency, win the market and users, and then upstream to expand, in the international brand before the border, realize the accumulation of valuable strength.

In fact, in the technical "internal strength" aspect, the domestic server also has certain harvest. Not long ago, Dawn unveiled its third-generation blade server-tc2600. This blade server of great significance, not only the dawn of their own market value, and this is the first in line with China's blade server standards, complete with independent intellectual property rights of the server products. And more than the dawn of the early, farther, the impact is also greater is the tide. Using their own in-depth understanding of the application, the tide in the industrial ecological chain up and down the effort. After years of development, they have established close partnerships with chips (Intel), operating systems (Microsoft), databases (Oracle) and multiple software developers, giving the wave a guarantee of improving performance, reliability, and availability of server products.

It can be said that the wave has become the ranks of IBM, HP, Dell and other international manufacturers, and they in the same event on the server's latest technology applications to respond, and in the technical level and product quality to achieve the standard of not weaker than the opponents.