Marketing that must be paid attention to during App promotion

Baidu is the largest Android Market in China. Baidu has three markets: 91, Android, and Baidu mobile assistant, but they are still scattered, and their rankings are based on downloads. For example, in the Android Market, you search for a keyword and the result is sorted by downloads! That is to say, if you make a weather App, no matter how good it is, if you do not spend money on a recommendation space, your App will definitely be at the end, probably after more than 30 pages.

According to the feedback from micro-value users, menge found that 360 of the market is the largest, and its ranking is not only based on downloads, there are also high praise and update time, So you often find that thousands of new apps are ranked first in the list of apps that download hundreds of thousands.

The following market distribution diagram also shows the potential of the 360 market (third quarter of 2013 ):

It was in 2013. You may say this data is a long time ago. It is definitely not like this currently. As a result, we found the 360 market was getting stronger:

360 rose by 3 percentage points! The delivery capability of the bean clip is halved! Therefore, developers have to pay attention to the 360 market, which is the biggest source of downloads.

This is definitely not the case for menge's article. Today, menge logged on to the 360 market background and found that the page has been updated. Let's take a look at several figures:

(Figure 1) the interface is more intuitive, including starting, releasing privileges, mobile ads, and reinforcement.

(Figure 2) user comments are new features

Good! The last few figures show that the 360 market still focuses on user experience. In many Chinese markets, what reply functions will be considered at all, but it is very important for developers to interact with users. It not only improves product quality, but also forms a good reputation.
Finally, I sent an App by menge, which was not updated for three months and showed download performance in 360 (in fact, this App was used for testing ):

This App is a free App, which is not updated in March. Users download the results naturally and there are some bugs in the product.

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This article is from mouge and reposted to describe the source.

Mo Ge: viyi88: focus on all aspects of App products, technology, promotion, and marketing, share the practical profit experience of mobile developers, and pay more attention to the public account vjiazhi.