Meta code optimization: How to attract spiders by title

Site code optimization is our every SEO personnel know, but in the optimization of the title, we always think how to make the title of novel at the same time conducive to optimization, the following talk about the optimization of the META tag title.

The limit of the number of words in a title

Title titles in 25 words, a Chinese character is two bytes, then that is 50 bytes within the requirements are met. More than 25 words, search engines may not come out, but the number of different browser words may have a difference.

Second, the location of the title keyword

Keyword position is very important, the more the key words are more likely to be user attention, keyword is more important, if your Web page to do 3 keywords, then you need to follow the important sequence of keywords to sort, remember not to disorderly placement. The leftmost part of the title is the most important position.

Iii. the uniqueness of the title

Titles need to be unique and novel, search engine search for a keyword, if he found that your title in the list of keywords in this sort of keyword is duplicated or more than 90% of the title, that for your site optimization is not any role, so our title to have a unique, to have their own site characteristics, How can we be unique? Because most of the keywords in the industry are consistent, we can have the following two ways to solve this problem:

1, the company name or the name of the website can be written up, because your company or the name of the website is unique, the name of the site do not take the keyword as a site name, such as: We are to do a hospital orthopedic industry, if the name is orthopedic hospital network, it loses its uniqueness. Orthopedic Hospital so much, who knows what hospital you are talking about.

2, the site's keywords can be combined, so you can reduce the repetition of the.

The title does not contain descriptive times or phrases

Don't include descriptive words in the title, descriptive words will disperse the weight of the title itself, so it is not recommended to include descriptive words in the title, such as: first, professional, delivery payment, contact telephone and so on, only need to appear keyword and website name as well as their own brand can.

Five, the character of the title standardization

The commonly used characters of the title are ",-_," So how do we standardize on using them? Home we recommend to use ", (English comma can also)" or "-", the table of contents recommended the use of "_" can be. Consider not recommending or using symbols from the perspective of the user you experience.

Vi. Standardization of headings

The title can not contain unrelated words, which will affect the original keyword rankings, if the title appeared on the page does not exist on the word will affect the page's keyword rankings, the same is considered to be a part of the excessive optimization. Home title keywords suggest 1 to 3, too bad for keyword ranking, because resources are limited, we need to make a reasonable distribution. The strategy of doing the keyword is to do little after doing less, first put some keyword ranking to sit up and then add other keywords to optimize the rankings.