A data that cannot be ignored is that the number of members who represent the mobile era has broken through the 800 million mark, and the number of registered public platforms has already gone through 5 million. In this case, marketing has become a traditional enterprise into the mobile Internet mainstream marketing way. However, in many people's understanding, their knowledge of marketing is basically confined to the level of public account message mass, and in fact, marketing is a very large system, especially in the support of third-party service providers such as micro-libraries, marketing not only more diversified, but also play a more platform role, Let the enterprise use mobile marketing to do more effective.
In the mobile era of the representative, has sprung up a number of services of the ecosystem of the third-party service providers, they are strong technology, rich and diverse marketing functions and well received by the brand, today I use their own micro-library platform to analyze the brand to use the public platform in the end can do something. What can micro-Library do to help the brand's marketing? Simply put, it can let marketing breakthrough simple public account information release mode, in a richer, more diversified mode for users to gather a large number of consumers, and deep mining for two of marketing user behavior data. As shown, micro-Library for enterprise users to provide a variety of applications, according to categories can be divided into micro-library tools, e-commerce, lucky prizes, exchanges and interaction, enterprise display and other different categories, users can according to their own actual needs of management. I have tried some of these applications, just to give two simple examples, and share with you the role of micro-Library in marketing.
Challenge Ice Bucket, micro-Library to provide you with personalized gameplay
Before the time challenge Ice bucket is very fire, I first use the micro-Library with the "Challenge ice Bucket" application to share with you how to use the micro-Library to do marketing. This is a very interesting little game, and before using this game, the user needs to edit some content like the public account information, as shown in.
It can be seen that although the game play more fixed, but there are many things users can be customized according to their own needs, such as the game cover, ice bucket avatar, game instructions and so on, these aspects of the brand can be customized to their own things. In addition, the rules of the game also embodies a strong flexibility, such as how many times per person each day, how many times per splash, how many points users can earn, and so on, reflecting the difference and personalization of this popular game side.
On the client side, the user simply enters the "challenge ice Bucket" in the brand's public account to try out this little game, as shown, after clicking into it, you can experience the fun of the game, as shown in.
The value of this kind of game is that it can strengthen the communication and interaction between the user and the enterprise, increase the user's viscosity of the public account, and reduce the marketing cost greatly for the enterprise. Imagine how expensive it would be to develop such an app mini-game yourself. At least 1,000,080,000 is a cinch. But with the help of the micro-Library, this small game is almost effortless to get, and free of charge for users.
the vote on your fingertips, mommy won't have to worry about my vote.
The following is a more traditional but practical application------voting system, in fact, the voting system on many portals, it is an important way to collect views and positions of netizens, and in the mobile internet era, this is also a very important tool, especially for Brand Enterprises, It's more important to know what your users are thinking than what they are.
The micro-Library team upgraded and strengthened the voting system on the mobile side on the basis of traditional technology, of course, we still need to set up the background before using the system, which includes voting title, voting map, voting description, voting limit and so on. Once set, the user will be able to vote on the mobile side.
As shown, users can participate in voting on the mobile phone, it is not difficult to see, micro-Library to vote this application interface design is very good, very clear, easy to operate. Also, users can view the poll results, and the transparency of the poll is best demonstrated.
some enlightenments brought by micro-Library for marketing
In view of the space, I no longer introduce the application of micro-Library, through the above two examples, it is not difficult to see, micro-Library brand marketing is very important, it can bring the following several inspirations for marketing:
First, marketing should be built on the basis of rich applications. If there is no rich application, marketing will be difficult to achieve the desired effect, you can imagine that the subscription number of one message per day is not enough to push the information, and, this proactive mode of push will also cause great damage to the user experience, can say thankless. And with a wealth of applications, and to provide users with the opportunity to take the initiative, users will be more receptive, so brand marketing can directly hit the hearts of users.
Second, micro-Library to the platform of the expansion of the very good, in the application, micro-Library provides a very rich choice, both the above mentioned challenges ice bucket This kind of small game, there are voting and other interactive applications, as well as mobile PPT Such information presentation class applications, and even lbs navigation, membership cards, coupons and other relatively advanced applications. It should be said that the micro-Library to the user needs of the grasp is very in place, which is also in line with the needs of the development of the platform, since to make a large ecosystem, it is bound to meet the needs of all aspects of the user, and micro-Library of two development and strengthening just make up for the shortcomings, and ultimately bring more value for users
Thirdly, personalization is one of the most important words in the mobile era. Micro-Library system fully embodies the marketing of personalized side, the micro-Library fully used once, we can draw a result, is that enterprise users can use micro-library very personalized settings and marketing, like having a 1,000,080,000 of their own development app app-even more, The greatest extent to meet the needs of enterprise marketing differentiation, out of the same-style marketing model, to help enterprises and brands in front of the consumer to establish a clear impression, have their own fan camp.
With the number of users Ben 1 billion to go to the trend, how to marketing on this platform will become an important issue for each enterprise, in this case, the enterprise to micro-Library such third-party platform dependence will be more and more strong, and micro-Library as the earliest third-party developers, in more than a year to attract tens of thousands of enterprises, Among them, the world's top 500 with China's top 500 enterprises in use, fully embodies the strength and practicality of its platform, in the future it will play a more important role in enterprise marketing, I suggest business owners to pay attention to such a new mobile era of tools, advantages and disadvantages, can bring benefits and future things for enterprises, Instead of being indifferent, embrace change and embrace trends. (Wen/Wangyi see qq:543415188)
Mobile marketing which strong? Marketing revelation of micro-Library serving tens of thousands of brands
