Mr. Cai's discussion on big data (16): poor, thinking changes

Data-based operation discussion (2)

The concept and technology of data-based operation are revolutionary for enterprises. It can transform the current "Seller Market" into "buyer market ".

The old saying goes "poor, thinking, and changing" is better. When traditional marketing methods are difficult to significantly improve performance and market competitiveness, the concept and technology of "data-driven operation" will become a way for enterprises to break the competition in the future, enhance yourself with powerful commercial weapons.

Through data analysis and mining, enterprises are not blindly operating, so they are truly well aware and targeted. For example, the traditional marketing activities bring about the following problems: "I know that half of the advertising expenses I have invested have gone through, but I don't know if advertising does not work ?", It reflects the shortcomings of traditional extensive operation, and cannot segment the audience, monitor marketing links scientifically and reasonably, and accurately predict marketing results. Through data analysis and mining, You can precisely divide the correct target audience, monitor the loss of advertising links in a timely manner, and take optimization and improvement measures for corresponding links. (I have a typical case here. The domestic ipinyou Interactive Technology Company uses big data to help advertisers implement precise advertising accurately and efficiently)

In particular, the ability of Internet enterprises (e-commerce) to interpret data and quickly respond to changes in the company's cooperation with data is your core competition in the future. "Who owns data, who has the future ".

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