[Mugeda HTML5 technical tutorial 17] understanding the Mugeda access statistics

1. Features

Mugeda provides the animation statistics function so that the animation maker can intuitively understand the animation browsing situation, including the page views, engagement, and viewer distribution.

Currently, the statistical function mainly displays statistics on animation content and advertisement projects. Statistics about the animation are displayed on the statistics page only after the animation is published or exported and watched. When an animation is published or exported, it can be viewed locally or on a server for a large number of users to watch. In this case, the viewing conditions can be counted.

 

1.1 In the animation file list, click the publish button under each animation to publish an animation.

1.2 On the editing page of each animation, click the button in the red box to export the animation to the local device.

2. Introduction

2.1 Overview of animation content statistics

After logging on to the Mugeda website, click the access statistics link on the left to enter the statistics module. The statistics module first displays a list containing the access information of all animations. 2.1.1.

Figure 2.1.1

 

Description of several items in the list:

(1) Name: the name of the animation that was last released or exported. Click the name to preview the animation.

(2) launch time: the time when the animation was last released or exported

(3) size: the size of the animation when it was last released or exported. The width * Height

(4) display volume: the number of times an animation is displayed, corresponding to the PV (PageView) we often call)

(5) engagement: Ratio of user to animation interaction. For example, an animation will be played after a play button is clicked.

For a video, if the animation is displayed for 100 times, 10 of them are clicked to watch it.

Video participation is 10%

(6) click rate: the rate at which the animation directs the user to the target page. This parameter only provides a reference price for an advertisement-type animation.

Value. The most important function of an advertisement is to direct the user to the advertiser's page. Click rate indicates

Ratio. For example, a link in a car advertisement jumps to the website of the car manufacturer. If

The animation was shown 100 times, and 10 of them reached the network of the car manufacturer by clicking the button.

Site, the click rate is 10%

(7) stay time: Average animation display time

(8) view statistics: click this button to view detailed statistics of the animation.

There is a time selection box in the upper-right corner, indicating the time range of the query. The default value is the last month.

To view the statistics of an advertising project, click the ad project button at the top of the page.

2.2 detailed animation content statistics

Click View statistics to open a new page to display detailed statistics of the animation. 2.2.1

Figure 2.2.1

2.2.1 Graph

A curve graph is displayed on the top of the page to show the animation display in various time periods. By default, the animation trend is displayed every day in the last 30 days. Click hour, day, week, And month in the upper-right corner to switch the time dimension.

Indicates to view the display status of each hour in one day and 24 hours.

Week indicates the daily display of 7 days in a week.

Day indicates the display status every day during the query period.

Month indicates the display of the day of each month during the query period.

Click the four buttons below the graph to view the display volume, engagement level, click-through rate, and stay time.

2.2.2 interactive events

An important part of rich media animation is interaction with users. The interaction event section in the middle of the statistics page displays the interaction event information. The event name is on the left, and the histogram on the right shows the number of occurrences of each event. Note that when an event is added, only events with the event name are counted.

2.2.3 Distribution Statistics

The bottom of the statistics page shows the distribution of animation viewers. Including country, city, browser, operating system, screen resolution, and device model. The default value is country.