My three-year website operation path: talk about the construction of the website's internal chain

First, we need to know what internal links are. according to the definition of Baidu Encyclopedia, internal links refer to the links between content pages under the same website domain name. Such as links between channels, columns, and ultimate content pages

First, we need to know what internal links are. according to the definition of Baidu Encyclopedia, internal links refer to the links between content pages under the same website domain name. For example, links between channels, columns, and ultimate content pages, and Tag links between site keywords can all be classified as internal links. Therefore, internal links can also be called intra-site links, the optimization of internal links is actually the optimization of website links.

I. website link structure

The link structure of the website is carried out at the same time as the website construction. after the website is built, the link structure is also completed. The structure of the internal chain is the most critical. it must be done in the beginning, and the weights should be evenly distributed and circulated so as to better improve the indexing and weight of the entire site.

The internal link structure is generally set as follows:

1. all pages should contain navigation and breadcrumb navigation, and navigation should contain all columns. if there are many columns and there are Level 3 and level 4 columns, you can try to link all pages to level 1 columns, then all the pages link to all the columns at the upper level at the same time.

2. all pages must be linked to the home page.

3. Generally, only the content pages of the current topic are linked under the topic page.

4. the content page should be linked to the upper-level topic.

5. the content page should be linked to other content pages, such as the latest articles and related articles. (Here, we need to note that the latest article list will be called on the general content page, and this list has a big problem. it is okay to update a bit every day, the latest article list will allow the spider to capture more content, but once the whole site needs to be regenerated someday, the latest article list will actually become the latest, at this time, the latest articles in each topic will obtain a large number of links, while the old articles will lose a lot of links, and the internal chain structure will change a lot, and the small site may not matter, the problem is big on the big site. our solution is to use the ID of the current article as the benchmark and call the latest 10 articles that are smaller than this ID .)

6. when the internal capacity is large, use the topic and TAGS.

2. links in content

The link in the content cannot be automatically used by the program. you need to edit the article carefully every day when updating the content. There is a problem here, that is, what page does the keyword link to? for example, the word "link anchor text" appears in my article, which page should I link, the SEO Guru Fu Wei once proposed a keyword link record. if the website is small, this method is undoubtedly the best, but it is obviously inappropriate for the big site, not to mention that it is difficult to record a large amount of data, even if you find a page that says "link anchor text", there may not be only one. For example, if the word "Dream of Red" appears in an article on our website, but my website has a lot of content related to "Dream of Red, which page should I link? As shown in, find the page on which the word ranks best, that is, the page on which the word ranks first.

Finally, I believe everyone knows that the internal links of a website play a major role in SEO. At present, many companies are not specialized in the internal links of foreign trade websites, in particular, some independent foreign trade SOHO businessmen did not achieve good internal connections when establishing a website system. It is recommended that you select an excellent website construction program and service provider during the website construction process, and manage the internal link of the article during the website construction process.

SEO practitioners know that external links can increase the weight of the website and lead to the top ranking. what is the role of internal links of the website? The importance of reverse links. I believe that many search engine optimization projects will be the exchange and maintenance of external links in the future. This also shows the importance of external links to website rankings. However, many SEO regards external links as the whole of website optimization, which is actually very wrong, because internal links are reasonably arranged, reasonable internal link deployment policies can also greatly improve the SEO performance of websites. As SEO, we should not ignore the huge role played by intra-site links.