New discovery of advertising statistics in SEO exploration

In fact, just into the SEO industry, SEO work is not easy, every day in addition to publishing information articles, Maintenance forum blog, but also to manage Baidu, Google ads, and from time to time through webmaster tools inquiries, pay attention to the daily dynamics of the site; so much work needs to be done in a day's time Sometimes really feel a little powerless, but for the novice SEO, this is a process that has to go through;

And then, as time goes on, found that their own writing the speed of the article began to get faster, the quality of soft Wen gradually began to be promoted, the efficiency is also higher some, but, the only constant, Baidu and Google advertising data statistics speed or as before, still did not find any new methods, And sometimes the data too much, not only need to spend a lot of time, but also very easy to mistake, make people dizzy brain swelling, do bad when still have to get the lead batch;

Do we have to go on? There will certainly be a better way, so the author in the process of continuous exploration found that there is a very good tool it can achieve this function, that is, Google launched a keyword editor (Baidu is the same, today, Google as an example to explain), Its standard name is AdWords Editor, this piece of software put into use, I believe can give a lot of seoer bring surprises, because it makes our work easier, next, let the author share, about the use of this tool it;

The first step: Download the AdWords editor, enter the Google account username write password, you can see the following operating interface:

　　

Step two: After entering the operating interface, you can see from the left of the Google ads you create all the ad groups and keywords, select the need to adjust the ad group to expand, as shown in the following figure:

　　

The third step: you can select any keyword to modify, such as keyword matching type, keyword bid, keyword modification, such as a series of operations, after the modification is completed, click on the upper left corner of the "Release update:, you can complete the property settings for all keywords, as shown:

　　

Fourth step: After the release update completes, closes the Update Success tab, then may enter the Google Advertisement page, looks up the keyword update content;

　　

At this point, you can at least spend twice times less than others, you can easily complete the same work, why not?

Another important function is to query the update status of keywords, we all know, now Google's server in Hong Kong, the mainland opened the speed is very slow, and because of Google's advertising design flaws, sometimes recently added or changed the keyword, After a week or a half of a month, or you can't see the audit through the information, you can use the tool's "Get Recent Changes" feature to see the keyword update status, as shown in the figure:

　　

Of course, this tool software is far more functional than that, the author is only focused on two of them, if it is good, I suggest that seoer can download a tool like this, a lot to understand the function above, through this method of advertising management, your productivity will naturally improve;

Today I just Google ads as an example to explain, of course, the management of Baidu ads can also use the same method to operate; in fact, in the work of SEO, there are many ways to submit efficiency, the key is usually need us to think more to find, good at borrowing a variety of tools to work SEO, In the end can become the real strong;

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