New Media Metrix Computing cross-platform services vary

The global Digital survey company comscore this week unveiled its new Media Metrix multi-platform Service report, which will give publishers and advertisers a better idea of how their content is being seen more widely on the Internet.

Media Metrix is widely used on the basis of new datasets, and mobile Metrix,video Metrix can start services from the Analytics (analysis) suite of comscore. This means that viewers can now collect data from desktops, smartphones and tablets, video and apps on the web. Media Metrix's multi-platform measures have exceeded 300,000 of digital media performance.

As new services can measure the amount of data that is not duplicated, the impact of mobile devices is growing, according to ComScore's latest ranking of websites.

Moving data from desktops provides a number of duplicates that can help publishers and advertisers understand how content is disseminated.

Over the years, Internet Media service development, reflecting the changes in the Internet and user behavior, syncapse the use of Media Metrix product marketing, ComScore has been sold to the largest Kalehoff company.

Kalehoff said: "Ordinary families use the computer mainly browser to browse the Web page, through the regular collection of mail software disk data to measure those users to view the data of the Web page." General Service companies include workplaces and large audiences, many smaller real-time network data collection, and more complex user analysis, data integration and analysis of the major market expansion. “

"The recent popularity of mobile devices and their corresponding applications has introduced a new paradigm" move first "to the ComScore multi platform rating capability of a popular service," Kalehoff to E-commerce definition, "a more complete Internet activity is critical because activities and audiences cannot accurately measure, Therefore cannot be measured, purchased or sold. ”