New opportunities for e-commerce development in the big data age

In the big data era, e-commerce is facing new challenges. To achieve better development, e-commerce must rely on data support. The key data of e-commerce in the big data era should be interpreted from the aspects of e-commerce site design, mobile search, social media, conversion rate, and stay rate.

At the same time, e-commerce enterprises need to conduct in-depth analysis and mining on big data to create huge business opportunities for themselves. With the enormous potential of big data, e-commerce enterprises are using big data thinking and technology to influence their business decision-making and business promotion ideas in today's Internet economy era. It can be predicted that big data analysis on the Internet platform will inevitably bring an integrated impact to Precision Marketing of E-commerce enterprises in the future.

E-commerce enterprises can quickly analyze massive user behavior data in the background and recommend the best products for users. This will undoubtedly eliminate the pain of Repeatedly comparing similar products and viewing past comments, this improves the user experience while greatly promoting the sales of sellers. Big Data brings obvious value to e-commerce enterprises, but what is behind this is the powerful big data capability support. Realizing the importance of big data in the big data era and the new opportunities it brings to the development of e-commerce, e-commerce enterprises have begun to erect Big Data banners, put big data and its corresponding big data visualization and other application technologies on the enterprise's work agenda, and turn big data into a new powerful weapon for e-commerce in the big data era. Undoubtedly, the "Big Data era of E-commerce" is on its way, while the ever-changing big data era of e-commerce is, making marketing more valuable is also a problem that many e-commerce enterprises are thinking about and need to solve.

E-commerce enterprises are actually building an application platform for data analysis and mining, and establishing a data-driven influence on future business values. When talking about big data platforms, e-commerce giants have already built Comprehensive Technologies, but some small and medium e-commerce enterprises have not yet built big data. Both e-commerce giants and small and medium-sized enterprises need to use third-party big data platforms to continuously improve the conversion of data value, so as to enhance the marketing power and competitiveness of enterprises. Taking big data magic mirror as an example, it can provide powerful support for e-commerce enterprises to apply big data. In 2013, the No. 1 store cooperated with guoyun data company to use the company's product Big Data Magic mirror, which is based on the big data platform, data-driven business models and products such as marketing, data analysis, traffic control, Bi reports, and personalized recommendations are established. After more than a year of operation, the customer service capability of No. 1 stores has been improved, and significant economic benefits have been brought to enterprises.

In the big data era, through the application of Data Analysis and mining technologies, we can see the future development trend of E-commerce enterprises. In the future, e-commerce will help people make purchase decisions, predict product prices and trends, save money for customers, and find the best purchase time. The driving force behind this is big data. In the tide of the development of the big data era, e-commerce enterprises take the massive data space vessels and use the big data application technology platform as the propeller to raise the sails of serving consumers and improving the competitiveness of enterprises themselves.

 

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New opportunities for e-commerce development in the big data age