Nine Tips for website naming

Skills

You're waiting to start your. com company. Your strategy is impeccable, your project is new and unique, your team is brilliant, your venture capital is endless ... Everything is ready, only the east wind. How are you going to advertise your site when it's getting closer to the site? How to build your network brand? And what matters most is, what do you call your own. com company?

The brand name is speeding up as fast as the Internet. While the new rules are still under way, there are some principles of web naming that are easy to ignore even the most groundbreaking startup plans.

Start right now.

Don't wait until the last minute to start thinking about your brand name and logo. Consult with the experts as early as possible. Like lawyers and financials, brand advisers keep secrets for you. The more time they work for you, the better you end up with.

As simple as possible

Any web address URL should be concise, easy to spell, easy to understand, which is one of the most important principles. Like "Yahoo! , "EBay", "Sina", "8848" These sites have long been deeply imprinted in the minds of netizens. Indeed, we know that most of these names have been registered by millions of companies. However, there are still a large number of unused letters, digital combinations.

Who wants to remember a long string of meaningless letters!

Avoid using clichés

Avoid using prefixes and suffixes that don't differentiate you from other companies. such as "cyber-", "net-", "-tech", "china-", "sino-", "digi-", "sys-", and the like are all over the Internet. In addition, the use of these words may shorten the lifespan of the name. People looking at the company's name will be like a vintage to identify the company's date: "Ah, this sounds like a product of the middle of the 90." "

Avoid using. com

Today, the registration site is just a "ticket" to access the Internet. Why do you have to emphasize that you are an Internet company? To know that in a few years most of the business will be implemented online anyway, most of the enterprises will be transformed into "Internet enterprises." Therefore, it is very short-sighted to put. com as part of your company's name, and it is not conducive to the long-term development of the company.

Avoid the use of descriptive language

Indeed, descriptive names can give you a place on the Internet, especially vertical content sites. This is the short term best strategy to quickly promote your brand, and using search engines to query your products and services can quickly improve your brand's visibility. Wine.com is very sensible about online wine sales, but what happens when Internet users want to browse for products such as beer and alcoholic beverages?

Create a unique personality

Ask.com has a unique personality. A website that specializes in troubleshooting is itself a coup.

The Ask.com achieved the intended purpose. It resonates, it's different, and it's deeply rooted.

Create an unexpected combination

Creating a relational name may be the best way to be effective for future domain names. The unexpected combination of the words ' original meaning can immediately inspire people's imagination and provide a more solid foundation for brand creation. For most people, 51job has no real meaning, but on the internet, it means everything its website wants it to mean: "I want to work."

New use of old words

The use of a word in its original meaning is limited, but what does it mean to be something completely different? This is not a new strategy: what does Apple have to do with technology, and what does Shell have to do with oil? However, you should keep in mind that if your company's name does not have anything to do with your product, you will have to work hard to get your customers to build a specific concept.

Ensure your brand commitment is comparable to your actual ability

This is the most comprehensive proposal that can be made. Any site with a name that is easy to remember and can be distinguished is chosen by netizens. However, if your website content or page design is disappointing, or if your successor service failed to keep up, then the easy to remember name will not help.