Novice must learn: Google AdWords Analysis Tool new research

Novice webmaster In the launch of a Google AdWords pay Click Activities will be very tangled, what should be selected keyword, each keyword should bid how much? In many settings, what should be done? Not long ago the author has been in such a wandering, But when I discovered the Google AdWords Editor, the world changed.

One, Google AdWords editor

AdWords Editor, a free download paid search management platform.

　　

It has some characteristics

1, manage multiple accounts, allowing you to monitor the activities of different customer accounts.

2, simple operation, stand-alone update. If you edit your campaign, you can easily retrieve changes using a single button. Update keywords, ad text, budget and other elements of the campaign as well.

3, easy to manage the ad group. Ad groups based on each ad series can be considered to use the Expand/collapse button.

4. Recent changes have taken place. The software uses a different color to represent your page changes. In the Web-based AdWords interface, this functionality is not possible.

5, flexible report. The report shows that in a flexible, customizable way. To keep the column width, you can also choose not to display the report if you want to focus on editing the ad copy or adjust the cost per click.

It is a program that the software can download from Google and install itself fairly quickly. It doesn't need to enter keywords, all you need to do is log in with your AdWords account and get the latest data.

Second, check the "Auto Match" from Google AdWords.

Novice Webmaster Are you aware that a new feature of Google AdWords is called "Auto Match", the main function of this feature is to use your remaining budget within a day, with existing keywords to automatically match other keywords, so that the user's budget within one day is not easy to waste. If your goal is "SEO Company", then this feature will automatically match the rest of the remaining budget to become "Shanghai SEO Company."

Automatically match the range of automatically extended motion, using the remaining budget to trigger keyword list queries for your ads related search. By analyzing the structure and content of your Web site and AdWords campaign, you provide more display and click Times, while maintaining your current click-through and per-hit fee. The automatic matching feature will not exceed your budget.

For novice webmaster, Google AdWords is an effective SEO optimization tool, the above is the author used some experience to share.

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