[Observation] using Internet thinking to cope with the change from oily paint to water-based paint

Today, we are discussing the question of how Internet thinking can transform paint from oily to water. According to the national policies and the development trend of China's paint industry, the development of oil paint to water is the trend of the times. This trend is testing the game wisdom of operators in coping with industrial changes; one of the biggest problems in product upgrade and transformation and marketing is the transformation of operator's thinking model. Now, Internet thinking is being discussed in various industries. What is Internet thinking? No standard, benevolent, open, equal, participate, interaction, cooperation, spanning, integration, public participation, flattening, decentralization; the emergence of such words is the result of the information technology revolution over the years. With the popularization of smart devices, diversified information is being presented in a diversified manner. It is the revolution of this information technology, we must change our thinking model in response to the current changes in the paint industry.

Internet thinking evolved from the thinking model of the industrial age. It depends on industry to see the Internet and the future of the information age. The transition from oily coatings to water-based coatings is a disruptive change for the coatings industry. The transformation of the energy structure, environmental protection, and market consumption will bring about a series of profound changes, converts the market role.
The Internet thinking logic is different from the traditional business thinking logic. The traditional thinking focuses on economies of scale, while the traditional thinking focuses on refined division of labor. The traditional thinking focuses on cross-industry boundaries. The traditional thinking stresses on pipelines, it focuses on non-linear integrated thinking, traditional thinking focuses on the pyramid structure, and distributed coordination. In the traditional operation process, when dealing with market demand, operators tend to pursue a large scale. The larger the scale, the better. The system is too large. economics focuses on economies of scale, but there are also economies of scale and economies of scale. Currently, Chinese coatings are vulnerable to economic scale and economic scale to some extent. In 2013, China ranked first in the world in paint production, and its profit margin was incomparable with that of paint enterprises in Europe, America, Japan, and Korea. Paint enterprises must change their business thinking models to increase profit margins.
Not long ago, I attended a development seminar in the paint industry and learned that oil paint occupies absolute control and leadership in the coating market. Well-known scholars from the industry attended the conference, the operators of well-known enterprises are aware of the development trend of water paint. In the face of a small and broad position, how can water-based paint overlap? It became the hot topic of guests. What kind of tips can be given for applying Internet thinking?
What will paint companies look like in the future. The industry has been circulating "three-point paint, Seven-Point Coating". It can be seen that the value of paint is reflected in the application. How can consumers have a good consumption experience? How to maintain the brand image in the consumer's mind? Paint companies in China are lacking in awareness, and often ignore the experience of major participants (consumers) in the market. Lipon, dulushi, and dufangqi set an example for domestic enterprises in this respect. Paint enterprises should make innovative attempts in improving after-sales product services, and business operators should also provide a good development space for innovation.
In the future, Internet thinking will be further extended, bringing unpredictable possibilities for product performance improvement and after-sales service improvement. In the future, we may use intelligent color cards, intelligent coating, and color-changing coatings; now we want to emancipate our minds and use the Internet thinking model in the paint industry that has been operating for many years.

Author's note: I wrote this article not to encourage everyone to abandon their traditional business thinking, but to keep pace with the times and respond to the impact of the Internet information revolution on the basis of traditional business, it can quickly absorb Internet thinking patterns that can be applied to enterprises, so that they can be integrated into the business processes of enterprises. It will not appear blindly under the impact of the information revolution.