Official WeChat official public account construction Guide

With the unstoppable popularity, it is imperative for enterprises to set up official accounts on the platform. How can they use a good public platform? Here are several types of services officially provided by enterprises, check if your company's official website is outdated?

I. Self-Help Q &

For enterprises, You can first use self-help problem settings to guide customers to enhance their understanding of themselves, and solve common problems. Saves manual reply costs.

For example, one of our customers has set some self-help Q & A questions.

1. Welcome Speech

The welcome message is sent after the enterprise account is followed. This message is the first impression to the user. It is best to include guidance for all categories.

Sorry, we're glad you finally waited for you. 1. If you want to buy something, please reply the product name directly to me (for example, "Mug ") 2. If you want to know which products have been launched, please reply to "category" or click the link to enter the mall. 3. If you need to search for products by price range, please reply in the format of "XX to XX", for example, "50 to 100 "). 4. For help or understanding, please reply to "help ". 5. If you participate in a treasure hunt game, please reply to "Treasure Hunt ".

Its welcome speech is very good. It provides guidance on the product search and help system functions, so that users can obtain detailed information again.

2. Help System

For such systems, you can set multiple keywords to search for the same result.

For example, in the points baby reply "help", "Introduction", "what", "?" , "Help", "sos", "operations" and other keywords all reply to the following information in a unified manner.

If you have any of the following questions, please reply to the question with a keyword or serial number such as Q1): Q1, how to "Search" products? Q2. How do I search for "price" and "interval "? Q3. How to "purchase", "Pay", and "express delivery "? Q4. What is "points baby? Q5. "after-sales" and "service" Q6. How can I "contact "? Q7. How to "Pay attention to" points baby Q8, and how to "share" and "circle of friends "? Q9. How do I play "Treasure Hunt" and "game?

The help system should list all possible functions, and the user can retrieve the relevant information at any time.

3. Other guiding keywords

This type of guiding keywords mainly include after-sales, service, contact, phone number, or other words that are closely related to the company. Query other types.

Ii. Member Services

Many enterprises are based on members and therefore make profits. They hope to continue and strengthen this relationship when guiding users to the public platform, it will make members and binding for better interaction a new need.

1. Bind a member

The public platform has a unique and fixed ID for each user. This is an encrypted ID, but it is unique. We can bind user information to this account, this allows you to easily integrate the functions of existing website Members and interact with members through mobile terminals.

2. query member information

After the user is bound to the original member identity, the user can perform some queries, such as the user's own information and points status.

3. member questions

If you have bound a member, you can ask questions to the enterprise through your account. This question is saved in the background for five days. If you need it, you can set these questions as star labels, this allows enterprises to search for and reply one-to-one messages in the background.

Iii. Self-Query

1. Query Based on Product Data

In the above case, the enterprise public account separates keyword reply from query reply. When a user wants to query a product, he directly enters a name in the product, for example, keywords such as "coffee maker" and "belt", such keywords will be listed from the system in the form of multiple images and texts, and the corresponding product links will be carried. The user is guided to go further to the website.

This function can be further expanded. For example, the integrated price range query function enriches the query methods, allowing customers to quickly find products suitable for their own price ranges.

2. query based on third-party information

For small and medium-sized enterprises that do e-commerce, there is basically no need to go through the logistics process. Therefore, a query of express delivery is necessary and valuable.

Iv. Activity services

1. location-based activities

Treasure hunt is an activity that interacts with users based on geographical locations. When users submit their own geographic locations, they will return the closest distance to their babies, the baby is stored in a chain store of a merchant. Only the user can find the chain store and get it.

2. User interaction activities

The lottery is another common activity. After initiating this activity, when a user sends an instruction, the lottery background randomly generates a lottery number and matches the prize with the database, to determine whether or not the user can be obtained. At the same time, you can consider grading the prize, such as the first 15 days to produce the third prize, the next 10 days to produce the second prize, the next five days to produce the first prize, the last day to generate the first prize.

Another feasible method is to attract the user's attention. New users can learn the most powerful users by sending the ** recommendation attention, so as to issue prizes to them.

V. Other Special Categories

1. Image Processing

The public platform provides image interfaces. Based on the face recognition technology in the Image Recognition Technology on the public platform of fanwe studio, a glasses shop will use this technology to match glasses with users, when a user sends a clear photo of his/her face, the background can automatically find the glasses frame that best suits the user's face and return it. Select the frame from the previous implementation.

2. music service KTV)

A KTV wants to provide users with the music listening function. Based on the online music on demand technology, it can provide a live music production and import platform. You only need to enter the name of the performer to hear the song that the artist sang on that day.

3. Voice Service

Speech recognition is also available. However, this feature is not yet available to the public, and developers cannot obtain user-uploaded voice files. We can imagine that this function also has a broad application space. Through it, we can even make Siri based on the public platform, but it may not provide voice files, however, it only provides developers with the results of speech recognition, so that developers can use less space.