On optimization of three points of Youku movie channel

Hello everyone, I am the Phantom of the Rain. For a good-looking movie, I believe everyone is very fond of, and good video sites, such as Youku, potatoes, Archie Arts and so on have a large number of users, we find movies and video when we first think of these sites, because these sites are not only the most resources, there is a good user experience, Today, the chance to see the SEO situation of these sites, only to find that Youku's SEO do have a lot of places worthy of our research. This is also today I want to share with you a case analysis, personally feel that there are a lot of internal improvement, of course, personal opinion may be just glimpse, there are wrong place please correct me.

　1, about the URL standardization

A good SEO site its URL standardization is actually only a basic problem, but for large sites, its URL standardization may be more complex, because it involves more classification, and if not set up at first, about this piece of processing will require a lot of work. Basic URL standardization involves the principles are: short, easy to remember, as far as possible using static URL, if there are dynamic parameters also pay attention to only ensure in a dynamic parameter, level within 4 layers, and meet the needs of the site architecture.

Now let's take a look at the URL link in the Youku Movie channel about the movie Retrieval section. Youku's 2011-year movie page URL is a classic example, the following URL everyone if the first time to see the estimate is a bit worried about is a fishing link, the user experience is very unfriendly, and we look at the title of this page: Youku Movie--Search-Youku video, This is easy for the use of this page, if we put the URL specification, and then the title written "2011 Youku film-Youku video" can give users a better experience, but also to some search "2011 movie" Users Better entrance.

　　

Youku 2011 Movie Page URL

　2, for the Long Tail keyword optimization

Movie site to get more search traffic, one of the most important thing is to seize some of the new movie long tail words or more, seize some of the more well-known movie star film keyword, corresponding to do a good job of SEO settings, and through their own web site resources, do the ranking of these keywords, Then there may be more traffic to the site.

For example, "black man 3" is a relatively good American blockbuster, in the Youku Movie channel has the newest information which recommends the movie, should say this page's weight is quite good, but when we search in the Baidu "black person 3" but found that the Youku page actually ranked on the second page first, This relative loss of some of this keyword traffic. Check Baidu Index, the word of the daily search volume is about 80000:

　　

Black People Keyword Index

　　3, on the site in the collection rate of pages

To view the collection of Youku movie channels, we will be surprised to find that it is only more than 4,000, which for such a large site is quite incredible, do not say that Youku from the 06 start to create, today I believe that as long as the basis for the optimization, tens of thousands of pages should have, or even hundreds of thousands of are possible, This can be seen on the site's collection rate is quite low. The following view of the history of the site, which is obvious to see the site in early May when a large included reduction, the back has been more than 4,000, there is no promotion, this shows that Youku's included a certain problem, need to be resolved.

　　

Youku Movie channel included

Above are some of their own small views, may be because of their own SEO optimization to understand the lack of depth, but it is really youku may encounter problems, we can discuss together. Friends who want to communicate with me can add my qq:578785411.

This article by Xu Zi Rain, sad Song (http://www.yy521.com) the net arranges to publish, welcome everybody reprint, reprint when please retain this link, thanks the cooperation!