On the basic techniques of SEO optimization

Because the work needs, I simple analysis summed up the basic SEO optimization skills, the following to share with you.

1. Understanding SEO

SEO is simply said to be search engine optimization.

2. seo function: After SEO optimization of the site is more easily indexed by search engines, it is easier to improve the site's keywords in the search engine rankings, thereby improving the site's traffic and ranking!

3. SEO Impact Factor has 3 points: the content and function of the website, domain name, host.

A. The content and function of the website. Developing a Web site is like planting a tree, and SEO optimizing a site is like growing a tree. It is not difficult to plant a tree, but it is not easy to grow the tree well, and it takes a lot of time and effort to keep it growing. and the quality of the seedlings determines whether the healthy growth, so a site's content and function of the good or bad also determines whether this site can be developed.

B. The domain name and host of the website. A site is like a person, and a domain name is like a person's name. So the domain name should be short and easy to remember, preferably with the content of the site, with the site keyword domain name, so more easily by the search engine identification. To apply for a domain name, first of all to check the domain name has not been registered before, has been K. If has been registered, has been k, that this domain name is not possible. The site compared to a person, the host is like a person's home. So the most important thing for the host is to be fast, stable and safe. Fast: is to open the site faster! If your site is open very slowly, customers are running! Just like guests come to your home, if your door open for half a day can not open, people estimated to have run? Stability is to keep the site 24 hours stable operation. And it's safe. Similarly, if your home is not safe, often hackers to stroll, then you this site will be finished!

4.seo's core: Keywords

A. Selection of keywords

A Web site development, first of all to analyze the content and function of the site. According to the content and function of the website, determine the core keywords of the website, then expand according to the core keywords. Select the keyword not too wide, so competitive too hard to do, of course, do not choose No index keywords, even if you do it, and no one search. We can use the geographical location, choose some long tail keywords, such as "admissions network" This keyword, we can according to the location of the site plus keyword to do. The front plus "Ningbo", into the "Ningbo enrollment network" This keyword, so that is easy to do up, do it and have effect.

B. Density of keywords:

Title: Short refining, high generalization, including keywords, should not be too long, generally do not exceed 3 phrases. The first 7 words are most important, the key words as far as possible by the front.

Keywords: keywords should conform to the relevant content of the site, in the content can be found. General 7 keywords best.

Description: The description of the occurrence of keywords, in line with the content of the site, the same follow the short principle, generally do not exceed 120 words.

Keyword Best one page, the content is launched by keyword.

The density is generally 3% to 5% most suitable.

C. Distribution of keywords:

1. Title, Meta tags (keywords and descriptions) in the Web page code

2. Content of the website

3. Anchor text (hypertext link)

4. Title of article, keyword H1-H5 label or bold with strong label

5. Picture Plus ALT attribute

5. Competitor Analysis

After you've identified your keywords, analyze your competitors. As the saying goes: "The enemy can be victorious!seo optimization is like a cyber war, who optimize the good go up, who optimize the not down, the truth is very simple." Then find out what their strengths and weaknesses are. Learn to refer to their strengths and to complement their weaknesses. "So what are we going to analyze the opponents?"

1. The competitor's collection situation (Baidu, Google)

2. The external chain situation of the opponent

3. Snapshot Update Status

4. Ranking of core keywords

5. The content of the competitor's website (update frequency, quality)

6. Several basic techniques of SEO:

A. Website code weight loss, website static

B. Submitting the major search engines

C. Create a site Map

d. customizing 404 error pages

E. Use of H1, H2 labels

F. Picture plus ALT attribute

G. Increase the chain (friendship links, soft text, forum personality signature)-This is the most important.

H. Update content daily (original, unique, attractive)

I. Minimize picture, flash, add text content

7. Tips for adding news

1. Original, unique and attractive

2. Insert keywords 1 to 3 (anchor link) For example: <a href= "http://www.nbchinwin.com" > Ningbo Graphic Design Training School </a>

3. Content to meet the theme of the website

4. Picture Plus ALT attribute

8. Links Skills: See the site's snapshots, included and weight.

9. Write Soft writing skills: original, attractive, insert the keywords 1 to 3, not too much, preferably in the first paragraph, the last paragraph, the picture plus alt attribute, each article can be added at the end of this article by xxx Original, reproduced please specify! and other information, a little help for SEO.

Simple Talk about SEO optimization of some of the most basic simple skills, of course, there are a lot of me here will not talk about. Have time to share with you later. Everybody has any good suggestion to welcome the message.

SEO optimization of life-long learning, is a skill, but also a concept. Author: Flying Fish, 58 fast broadcast movie net-www.58film.com grassroots stationmaster original, A5 start, reprint please specify!