On the five key factors of Baidu's price

A short time ago and QQ Group A friend chat, he said to participate in the network marketing training, and then talk to me about the price of Baidu's skills, roughly the meaning of Baidu Price is very complex and so on. In fact, Baidu unexpectedly price is not complex, I took over to play Baidu unexpectedly price play for two years, my personal feeling is that Baidu price in fact the most important thing is money. As for the others, there are some simple techniques. But it is not that very complex, to be a lot of traps, as a novice to play Baidu Price or need to pay attention to something, the following is my personal operation Baidu Price must understand the five major factors.

1, the choice of key words

Keyword selection, and the principle of SEO is the same, according to the main key word, the second keyword, long tail keyword to choose, so as to form a tree structure, but we should pay attention, now Baidu's salesman a lot of professional quality does not pass, if let him operate, it is easy to rub your keywords into a group, This is difficult for you to manage the keyword, so open an account, you can with Baidu salesman said well, you go to deal with, so you can systematically put your keywords to locate.

Also keyword has three matching systems, broad, standard, complete. These three standards if you are not too careful, will waste a lot of money, so you add the keyword to come in, should be particularly careful. A wide range of matches you specifically do focus on. For example, your product is "tablet computer", if you add a "computer" keyword, that is, users search the computer, your product will appear in the price results, so for your products, is a loss. Here is a case study.

2, the creative writing

Creative writing, to my senses, there is no much skill, more is the keyword stack. Baidu has a wildcard character {keyword}. In other words, the words in this symbol may be used to replace and mark the words that the user searches for. Another idea has a quality title, it seems to be 5 stars. If your keywords can be guaranteed to appear 3 times, and fluent words, five-star quality is very easy on.

Another creative writing in fact the most learned is to study the user's consumption of heart, to write ideas, so easy to get the click rate. But this is not Baidu Price can provide, need network promotion personnel, launch their own brain.

　　3, the choice of time period

Baidu is also a need to pay attention to the place, a lot of products are actually a time period of demand, for example, such as sex goods, more of the evening 10 o'clock or later, and 10:00 to 12 points, the time period to search for relatively few people. Because Baidu price manager, can according to the different industry, to choose different price period, so that is the click-through, but also to improve the conversion rate.

　　4, the choice of the region

Baidu again a trap ha. At present, the geographical selection of Baidu, can be accurate to the city level, to do the local characteristics of products, must do a good job of this filtration. For example, to do the Shenzhen auto Show, then there is no need to put the advertising in the national scope. Of course, according to IP positioning, there is a certain error, but this error can be ignored. At most you choose a few cities near the phase.

5, price control of bidding

This is the price of Baidu prices control. The above four points are easy to do, the only bid is a relatively difficult problem. In fact, this is Baidu's most sharp killer. Everyone price higher, will directly affect Baidu's lowest display price. The technique of bidding is to use the creative quality and bid to match the method, as much as possible to shout less fare.

However, in my experience, the creative writing is not the main factor, the most important thing is money. You make more money, the idea is worse, or in the first line!

In addition, because Baidu's left side of the auction is not like Google fixed three, so I suggest in the first 5 can be, this situation to write good ideas, reasonable bids, the same can be a good click-through.

In addition, there is also a network of Baidu advertising, the principle and the above five points almost, as long as the careful understanding of the basic operation of Baidu Price is not difficult. Article Source Mobile power network http://www.yddyw.com reprint please keep this trip.