On the optimization of search engine's natural rank (SEO) and its importance

"My site has been in operation for several years, but it is hard to be self-financing," he said. "

"Our site is much less expensive than other investments, but it brings in more than 30% of the revenue." “

There is a world of difference between the two real internet experiences, but they reflect the reality of the exhausted online survivors every day. Success is the result of multiple adjustments based on changing circumstances. The fate of most companies is at stake, with only a handful of people holding a panoramic view of the problem. Fewer people realize that the fundamental solution is to use site optimization, search engine marketing (search Engine Marketing, SEM), Natural search engine optimization (SEO) and Pay-per-click (PPC) Ads to improve the site's presentation rate.

　　Search Behavior Analysis

To optimize the site, it is important to understand how advocates interact with the search engine. You will find that search users will choose to browse the search engine results page (search Engine result pages, SERP) with little time to browse the results. Most searchers will not be able to view the results after the third page. In fact, about three-fourths of the search engines do not browse the results of the first page. About 90% of searchers browse only the first page of the search results or the second page. Even within the same search results page, the benefits will be reduced as the rankings are tested. The SERP position is clearly more focused, so it will be more clickable than the result. Although the results of the rankings will be a certain concern, but the user's attention and the number of clicks is mainly focused on the first results. This difference may be due to the user's identification of the relevance of the high ranking results (i.e., the higher the ranking, the higher the correlation). So, on the Internet, the three most important factors for success are location, location and location!

　　Search Engine Natural rankings optimization (SEO)

"We are the first!" This is the dream of every webmaster, everyone wants their site to get the highest ranking of search engines. It's like having a storefront with the best results on the Internet. So, how to make the site more visible with minimal investment and the most effective way to achieve it, and let search engine support easier to find it to attract more customers? Compared to the Pay-per-click (Per-per-click, PPC) advertising and conversion rate optimization (conversion rate optimization, CRO), website search engine optimization rankings (SEO) technology will be an important means to achieve this goal. Search engine marketing optimization to improve the visibility of the site, and the viewer into consumers. Its importance in today's network marketing era has become more and more attention and promotion. Search Engine Optimization (SEO) is to get high ranking process. The search engine optimization process includes two main aspects: Station optimization and outside station optimization. Site optimization focuses on three goals: Content keyword optimization, effective content creation, and strategic link exchange. Off-site optimization is focused on maximizing the number and popularity of external links to the site, and the links contain keywords that are relevant to your field. In the past, station optimization is enough to improve your site rankings, but the misuse of meta tags and other search engine optimization techniques, forcing the search engine to external factors (such as into the chain and called external links) of the weight than the station optimization is higher.

Search site Optimization (website optimazation, WSO) and Natural search engine optimization (search engine optimization, SEO) are essentially designed to maximize the return on your site's investment. Studies have shown whether a range of evaluation indicators that are determined by the site will be met for this final purpose, including whether the site is easy to discover, easier to use, faster to access, more aesthetically pleasing, less expensive to operate, and more attractive. Website stakeholders need to have a thorough understanding of the industry's top-ranking web site, and adopt some effective strategies and methods to achieve this series of goals, thereby achieving success. Overall, website optimization is a knowledge of efficiency. and search engine marketing optimization will most of the advertising budget to increase the ranking, click-through and landing page conversion rate. Optimized sites such as rubber products are most efficient at using limited bandwidth and attention. You will understand the key to the success of the site: to deliver persuasive information, and to strike a balance between the art effect and the response performance. Successful search engines require long-term effort, frequent releases, focused content, and regular online promotions designed to increase external links.