On the independent innovation of domestic smart phones

Representation

Since Bell invented the phone in 1876, after more than a century of development, communication services have been all over the world and become an indispensable tool for the national economic construction, social life and people to exchange information. In the last 20 years, telephone technology and business have undergone tremendous changes, and the location of communications has shifted from fixed to mobile mode. The rapid development of mobile communication makes the pace of modern life more and more fast, the upgrading of mobile communication products and the market battle are also intensified.

The development of smartphones, in the minds of people should not only exotic. Just two years of rapid rise, so that the mobile phone market on the domestic mobile phone began to become dazzling.

Is the fourth quarter of 2014 domestic smartphone occupancy rate distribution table.

It can be seen that, in addition to Apple and Samsung two foreign brands, Xiaomi and Huawei and Lenovo led the domestic mobile phone, is the reverse attack on the home market. We look at the same time the global smartphone market, we can find that domestic mobile phones also have a good performance.

At first glance, it's quite comforting, but is it really the case?

Game

What is self-innovation? A management term for independent innovation, which means a creative activity relative to the introduction and imitation of technology, refers to the process of realizing the value of a new product based on a unique core technology with independent intellectual property rights.

We take a look at the domestic market share ranked first of the Xiaomi mobile phone configuration bar.

Sony/Samsung 13 million megapixel speed camera

TD valign= "Top" >

camera
screen td>	sharp/jdi High Color saturation display
CP U	Dragon? 8X74AC 801 processor
gpu	adreno 330 graphics processor
memory	LPDDR3
battery	imported Li-ion polymer batteries

It can be seen that almost all of the important components are imported from abroad or that the core technology is provided by foreign countries. The real competitiveness of Xiaomi is actually the so-called autonomous operating system MIUI. What can be MIUI is actually nothing more than modifying some graphical interfaces and basic functions on the Open source Linux system Android system.

As for Lenovo, in my mind, Lenovo is already the world's largest computer manufacturer, but it has nothing to do with innovation in addition to assembling the configurations. Even computers are assembled, how can smartphones go to the game with international giants?

Another talk about independent intellectual property rights, White is a patent, we look at the number of major manufacturers of patents comparison chart.

The figures show that ZTE and Huawei's two domestic companies have been surprisingly successful. And Xiaomi's patent is basically not. A clear question here is that Huawei and ZTE are communications companies, and they don't have many patents on smartphones, most of which are related to communications.

Let's take a look at the international giants Apple. From the bottom of the CPU, to the upper level of the operating system, is basically their own company independently developed. From the original MP3 player to the phone, to the tablet, the "I" series and the "IOS" upgrade in fact, Apple is focused on the user's core needs, from a single point of breakthrough, and then continuously expand functionality, optimize the experience to improve customer perception, enhance user stickiness process. That's why Apple can keep the market leader all year round.

The game was clearly a victory for the foreign giants. We may as well analyze the reasons. Are Lenovo and Xiaomi really unwilling to do their own research? I think there are two reasons. First, as a business, the goal is to profit, now two companies have achieved their own purposes, there is no need to invest large sums of money to risk; second, as a manufacturer, the type and quantity of components is very much, not that one can all independent research and development, which also requires the entire domestic independent innovation research and development environment support. In other words, nobody does it, and no one does it.

Dawn

In this way, the domestic smart phone is not a drug can be saved? That's not true. We have overlooked a giant, and that is Huawei.

No independent research and development of the core, it should be a long time China's smartphone prowling the biggest reason, but also the 2G era of foreign brands brought to the embryonic stage of domestic mobile phone the most profound lesson. In fact, in the beginning of the 3G era, this situation has not been significantly improved-although domestic brands rely on the sea strategy, quickly occupy more than 50% of the market share, but the high-end market is firmly occupied by foreign manufacturers, at the same time, in the smart phone chip and other key components or technology, the majority of domestic mobile phone cowgirl, The high-end market is rarely domestic brands, which has formed a shadow in the hearts of consumers, but also become the most urgent need to solve the emergence of smart phone brand credibility issues.

In the independent research and development of chips, Huawei Terminal broke the "0" dilemma, become the first domestic manufacturers with independent research and development of chips, is undoubtedly the most typical technical innovation representative. Each year, 10% of revenue is converted into research and development, which has long been the unanimous of Huawei's terminal technology capabilities. In the technology research and development, independent innovation of investment, is the Huawei terminal in China's domestic mobile phone rising forefront of the key.

Huawei's independent innovation is a new dawn of the domestic smartphone industry.

Enlightenment

Independent innovation is a growing road full of risks and challenges, countless enterprises in the process become martyrs. There are several reasons for this:

An innovation that deviates from market demand or does not have the necessary market expansion capability. For example, the launch of 04 million-door SPC switching to create China's communications industry rising Road, but now has disappeared the dragon communication.

Second, to meet the low-level technology introduction. For example, the Chinese computer industry founder of the Great Wall computer, Tatsu computer, with Chong, East China Sea, Konka, Panda, Skyworth and so on.

Thirdly, innovation strategy and innovation mechanism are not perfect. If the Chinese first use of digital compression and decoding technology developed VCD machine Technology, because the technology inventor did not apply for a patent, resulting in hundreds of domestic manufacturers to produce VCD, the result of a chaotic market is the entire industry withered.

Iv. there is no right to say in the distribution of international technical interests, and after the rise of the industry, foreign interest groups are being suppressed by the high-cost patent pool and trade protection. For example, when China's DVD production accounted for 2/3 of the world's total production in 2004, the number of multinational companies collecting patent licensing fees for Chinese DVD makers increased from 1 to 40, with a total patent licensing fee exceeding $20, while Chinese DVD companies made a DVD profit of only 30 yuan, and Chinese DVD companies were unsustainable, Eventually led to the decline from glory.

But we cannot be defeated by fear and despair, and we must emphasize indigenous innovation, because it is difficult for us to continuously and permanently exchange the intangible intellectual and technological resources of developed countries in tangible physical resources. And the profit margin of intangible products is much higher than that of tangible products, if we are in the production stage for a long time, we can only obtain meager benefits in the international division of labor. This is the root cause of our country's emphasis on independent innovation.

On the independent innovation of domestic smart phones