Whenever Amazon cloud computing AWS has major media or customer events, the company usually announces an important content: price reduction.
But that doesn't seem to be the case, what will happen at the company's third big Data Cloud conference in Los Angeles earlier this month? Will the price of the cloud market remain stable? Is Amazon cloud computing AWS trying to compete with other cloud service providers on price?
We've been asking about Amazon Cloud computing AWS, and we didn't get a response. But while prices are important, analysts say, it does not fully determine whether people choose to use the cloud.
About a year ago, during the price struggle for the IaaS cloud computing market. Amazon Cloud computing AWS seems to be cutting prices every week. Google has followed. Microsoft also announced a strategic decision in the same period, which would follow AWS's price reductions for core cloud services. Under the surface of peace, a price dispute is quietly beginning.
Since then, the statement of price reductions appears to have begun to normalize. "My view has always been that the ' cloud price struggle ' is a created event. "451 Research analyst Carl Brooks said. "The value of the platform is greater than the sum of each part. Users will naturally not switch to different service providers as they choose different restaurants. ”
AWS executives seem to be proving this: the company offers cloud services that are unmatched in the marketplace, both in depth and breadth, and that the open cloud usage patterns that are being paid off are particularly appealing at the current price level, or if they cut the price a little more, the appeal is even stronger.
Almost everyone is predicting that the AWS Cloud Price will continue to fall. In fact, it has not been announced that in the future it may be more focused on strategic marketing decisions than on price changes, which may mean that AWS does not want to reduce the price as a bait again as it once did. But prices will still continue to fall. In fact, next week, AWS will announce a price cut for cloudsearch products.
So, cloud users: The cloud price battle is not over yet. Just not as hot as it was before. AWS, Mcrosoft and Google will continue to cut prices. If you are willing to give up some features, you can find cheaper alternatives in the market, such as digital ocean and profitbricks.
The point is that the cloud computing market has matured, and service providers are no longer required to convincing the value of the cloud in every media event they hold.
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One thing that's missing from the Amazon Big Data Cloud Conference
