Operation of the Internet company

Long time no write, recently contacted some problems, also feel quite interesting, share to you.

Operations involve a lot of things, including business operations, enterprise internal operations.

1. Business Operation:

If the business contains the users to serve (c-end users, or B-end enterprises), then the need for refinement considerations.

Tao: Big Data analysis, membership model building

Technique: engage in various activities

The user contains 2 latitude: pull new and old user retention .

pull New , not only to buy a flow, engage in an activity to pull people to the incident, but also to pay attention to the inside of the road, recently found a small model, can be a little deeper attention to pull new.

The red part is the month of the pull new, the number of people pulling new in the following months is the retention of new users.

If we analyze the people who pull in, and the people who are retained next month (category, city, distribution, etc.), we can know how to pull the best, and then according to the user's second average interval, more than the interval time, to the loss of people to stimulate.

If there are multiple channels to pull the new, then should be brought to the people bring the channel tag, statistical channels of personnel retention and shopping habits ( category, city, distribution, etc. ), so different channels in the recommendation of the product also has the idea, what should push what should not push what, more refined.

With the Tao, it is easy to do the surgery.

Old user retention: This recommendation you study QQ members under the membership rating will understand.

Users to scale operations, the best quality resources to the most loyal users, which is the way, and then through a variety of activities to the low-level users to operate high-grade, which is the

2, Enterprise internal operation:

(1) Make good and rewarding measures

(2) Making good profit distribution strategy

Driven by human nature, most people work to gain income, remember this is good to do.

Give the best interests to the good employees, so that the company's output will be maximized.

A good technician, with a difference between a few thousand.

Operation of the Internet company