PK of different Internet mode traffic value

Internet | Traffic 1, traffic value = User's browse amount x other behavioral value caused by browsing

2. Users of Baidu and Alibaba have basically set their goals before visiting their websites, have specific behavioral value, while the users of the information Web site generally do not have specific access purposes, forum and blog site users are simply no purpose to see, but the Professional forum users have at least a predetermined direction of behavior, So it's a little taller.

3, Baidu and Alibaba are using offline channels to sell online traffic, will have a specific demand for the network traffic into the order of enterprise users, this is a personal site or other information-related sites do not have the flow value of the conversion model with the real business, Therefore, the flow value of Baidu and Alibaba is never those with the flow of exchange (pure online advertising) as the main business model of the site can be compared.

4, the traffic value of the information type website = PVX See the News (looked at the white, at most point the advertisement)

5, Baidu's Flow value = Search volume brought by click X click of the bid

6, Alibaba's flow value = member Number x dues (landlord mode, but the more farmers harvest the better)

7, the revenue of the information type website depends on the advertisement click-through and the media platform value; The value of Baidu's flow is increased by clicking on the bidding and the double increase of the amount of search; the main way to increase the value of Alibaba is to enlarge its membership.

8, enhance the flow value of the difficulty: Alibaba easiest, as long as members to promote, that is, offline channel construction, when the user volume is large enough, their own rules of the game, membership fee pricing and platform size and service capacity hook; Baidu is also easy, simply improve the flow, click the price of the bid will continue to improve, Click-through is not easy to grasp, in addition, bidding enthusiasm from the user's loyalty, but also need to improve customer service level, but these jobs are Baidu can grasp, outsiders difficult to break; the portal of information content is the most difficult to enhance the flow value, enhance the advertising click rate itself is the golden goose, generally rely on the cheat point, Now the user has basically been playing very fine, the platform value of the media today seems to be ridiculous, dare to say such words, and only Sina Sohu Tencent NetEase, such as several large portals, other sites to take a little bit of brand advertising can only be squeezed out of their teeth, the Internet's media value has to be suppressed by television for more than 5 years.