Post: how e-commerce improves website conversion rate: Google 9

OriginalArticleReprint please note from: Yuan Yong blog (http://www.yuanyong.info /)

Link: http://www.yuanyong.info/653.html 

 

In the previous article, I talked about the aidas model used by e-commerce to increase the website conversion rate. Recently, a report from Google in the UK showed that the UK online sales market has increased by 71% in the past two years, however, users' preference for online shopping experience has only increased by 0.36% in the past, and shopping cart usage has been lost by 50.1%. User Experience There is still much room for improvement on the website conversion rate. Google UK also put forward nine suggestions for improving user experience and website conversion rate:

1) Bring the customer to the correct page (bring me to the right page)

This is mainly for the ad login page: the ad is linked to the correct page. The screwfix website links ads to pages that match the ad content instead of the search results page, reducing the bounce rate by 20%.

2) Make your homepage more useful (make your homepage useful)

let the Home Page play more roles: Brand influence, product display, user guide, etc. More th> n the home page of a website has the following features: promotion information, clear navigation, clear Call to Action Buttons, intra-site search functions, brand effects, and so on.

3) clear and effective website navigation (help me navigatel)
provides clear and effective website navigation: this allows you to browse and continue operations accurately and quickly. The osos website uses clear drop-down menus, product categories, and effective intra-site search to help you quickly get to a specific page.

4) provide valid search results (give me the right results when I search)
Providing effective search results can greatly help reduce the bounce of search pages and the final sales conversion. After the website exits after the website's search results page is too high Algorithm Optimized and adjusted to reduce the exit by 20% and increase the conversion by 7%.

5) clear display of similar products)

the presentation of similar products should be clear and easy to distinguish and compare. The Schuh website adjusted the product density and image size on the product category page, increasing the conversion by 6%.

6) provide the customer with as detailed as possible product information (give me the product details I need)

provide the product information as detailed as possible and required by users. L The 'tur. De website adds product descriptions on their list page, and allows users to use prices or analyze and filter products, improving the conversion rate by 5%.

7) Make registry optional)

Do not force user registration. 23% of payment loss is caused by forced user registration.

Suggestion: You can purchase an instance without registration, make the registration process simpler, and let users know the benefits of registration.

8) Simplify the purchase or consulting process (make it easy to buy or enquirel)

reduce the burden on users, such as reducing the options of forms that users need to fill in, making the contact buttons more explicit, and simplifying the purchase process.

9) reassure customers

increase users' security and trust in the website. Such as convenient return, ticket elimination, clear and transparent fee notification, and secure payment guarantee.

As the saying goes," The Details determine success or failure ". This is the case for online shopping malls. the nuances are often the same, just as a small search box also affects user experience, if you can refer to the above "Google 9" to improve user experience, I believe the conversion rate of the website can be greatly improved.