Practical Guide to entrepreneurial website operations

1. Keep in mind the website positioning and formulate the long-term and short-term business objectives of the website.
Website positioning is the foundation of website development. website operations deviate from the positioning or unclear positioning, which directly leads to internal loss of direction for the entire company. External positioning is discouraged by potential customers, A large number of existing customers are lost. In China's Internet website operations, there are many phenomena of getting lost and deviating from website positioning. Therefore, please remember website positioning by website operators. The long-term goal of a website is the vision of the future development of the website. It guides the development goal of the website for at least one to two years, and the entire team uses this as a combat strategy. Short-term website goals are even more important. Short-term goals can be achieved only by team efforts. Therefore, short-term goals are more critical, the direct effect of achieving short-term goals is to enhance the team's confidence, reduce the gap with long-term goals, and gain sales revenue or brand improvement. The short-term goals should be formulated based on the principle of "achievable". Do not retreat. Otherwise, time is wasted, financial resources are wasted, morale is damaged, and other negative effects are generated!

2. Pragmatic integration of Enterprise Resources
A common problem for entrepreneurial websites is the shortage of resources, whether it is capital or talent or resources. Therefore, pragmatic resource integration is particularly important. The operator can take one year as the medium-term business point and six months or three months as the short-term business objectives. According to the operations required during the period and the resources allocated in the phase, the operator can carry out macro planning. For example, the first to second months are part of the platform creation period. During this period, the minimum number of developers can be hired to recruit other talents when the development is complete; in the phase of brand building and internal resource integration from the third to the seventh months, more funds will be invested. In this phase, pay attention to recruiting talents in stages, during the brand establishment period, we should carry out sales operations to continuously supplement resources! Of course, the actual operation requires specific analysis. If the operator has no experience in the early stage, the website operation consultant can provide a detailed resource planning solution, in order to avoid the waste of staff investment, website promotion investment, and time during subsequent operations (website operation is the most time-consuming ).

Do not leeching. The content comes from www.cndw.com to create a Chinese webmaster Technology Park.

3. Establish an orderly and smooth Enterprise Operation Mechanism
Entrepreneurial network companies do not need to establish sound enterprise systems and complex Department structures. However, it is necessary to establish a smooth channel for internal transmission of necessary information and necessary business contract documents.
A. Basic Department structure of an entrepreneurial network company: Customer Service Promotion Department, website Technology Department, and website business department;
B. communication mechanisms required by entrepreneurial network companies: standard business processes; communication processes between service departments and sales departments;
C. Core talents required by entrepreneurial network companies: Operation Director, Technical Director, sales manager, and customer service promotion team lead;
D. The most necessary communication for entrepreneurial network companies: communication between the operations director and core talents, daily sales experience of business personnel, information exchange between core personnel, Summary of customer service promotion knowledge, and internal communication of technical personnel;
E. Training most required by entrepreneurial network companies: company Vision training, website positioning and Operation Training, website product/service knowledge training, website sales knowledge training, and other temporary training related to specific operations.

4. Grasp the core talents at or above the managerial level
The normal operation of entrepreneurial Websites requires these core talents to play an important role. They will play a decisive role in the implementation of core affairs such as website platform recommendations, website brand promotion implementation, and website sales. Therefore, it is an important course for website operators to recruit core talents, integrate core talent teams, and manage risks caused by the loss of core talents. Some suggestions are provided here for reference:
A. find people who have confidence in this business. Simply put, they are very optimistic about the development of this website.
B. Looking for talents with the same experience as website operators. This is important reminder that many major conflicts in the website operation process are the results of different experiences due to different environments.
C. It is critical to establish long-term cooperation with core talents and provide excellent ROI!
D. assign important responsibilities, maintain regular weekly communication, and occasionally communicate with each other, so that everyone can be more united.
E. Note that insights may become the bottom-layer employees of core talents and Reserve Talents well.

Do not leeching. The content comes from www.cndw.com to create a Chinese webmaster Technology Park.5. website platform construction and website brand promotion intensive work to strengthen Process Control
Websites are the products of network companies. How can we make products of excellent quality and sell good products to customers in need? This is a busy day for website operators. We know that website platform construction includes website column planning, overall website design packaging, website function development, website information enrichment, and website customer service. Many website operators tend to focus on both the form and content of the platform, or the content and content. The main cause of these prejudices is that the website business philosophy is not in place, in fact, a website is an important marketing platform. It is responsible for introducing services or products of the website to customers, attracting consultants, and promoting the ideas of website operators, it is responsible for promoting people's desire to buy company products/services! Therefore, website platform construction is a whole. It requires the efforts of multiple departments and personnel, such as technical development, creative packaging, information integration, and customer service. How to build an excellent website marketing platform as the core is the key, which requires Process Control and intensive cultivation. Process control refers to the quantitative evaluation of what everyone has, the formulation of reasonable rewards and punishments, and constant adjustment; Intensive Cultivation refers to the highest efficiency of the employees themselves, optimal quality and best reputation. Many may ask how to achieve this goal, so ask the company's human resources department for help. If you do a good job in brand promotion, and do a good job in the following three aspects, the success rate of brand goals will be very high:
A. Pay attention to promotion methods and websites, which can help operators master effective promotion channels.
B. Follow the standard promotion process and control the process. (Early market research, development of achievable goals, analysis of available resources, implementation of specific plans, implementation of responsibilities to people, and weekly progress of project participants, non-regular communication to solve problems and optimize promotion methods)
C. Make a good evaluation and summary of website brand promotion, which can help operators improve their control over risks and effects.

China webmaster information network, the first portal for Chinese webmasters6. Website sales are always the most important. Find the sales method suitable for the current situation of the enterprise.
After capital investment, entrepreneurial websites mainly rely on sales for resources in the later stages. Only when the sales of websites come up can enterprises survive and develop. The hiring of core sales managers is critical, but it is more important to do the basic sales work well:
A. In terms of sales management: a reasonable sales incentive system and salary system should be developed to make sales personnel think that there is money; a suitable job promotion system should be developed to make sales personnel have a bright future;
B. In terms of sales training: prepare training documents and start training on professional skills and sales skills as soon as sales personnel are hired, so that sales personnel can have full confidence in the development prospects of the website, make the sales staff have a basic understanding of the product; in the actual sales process, do a good job in sales logistics is crucial, for example: exchange sales experience every day, so that the sales staff stay passionate; if there is a problem with the sales staff, they can find the right person to effectively solve the problem, and the sales staff will become confident in the face of the customer;
C. In terms of personnel training and Model Formation: discovering and promoting a group of competent sales personnel as supervisors and gradually forming a sales model that meets the enterprise's development needs. This is the most important thing.

China webmaster information network, the first portal for Chinese webmasters7. Remember that time is money.
What entrepreneurial network enterprises need most is the fastest time to enter the battlefield, occupying the favorable terrain of the Internet. Therefore, website operators must have a strategic vision and do not lose the overall situation due to a small profit, more importantly, it is necessary to speed up the time to enter the market and save investment in future funds (at this time, it may take a little more money) to hesitate and seize the opportunity, causing great losses.